The Misconceptions of Spam Filters - Get Articles by Laurie Rogers |  |
> Get Articles > Email Marketing > The Misconceptions of Spam Filters The Misconceptions of Spam Filters Download as PDFLaurie Rogers lauriezineadz.com OptinFrenzy http://www.optinfrenzy.com The Misconceptions of Spam Filters by Laurie Rogers Copyright July 2002 In the last mailing we had talked about Coping with Spam Filters. Just so you understand there are currently A LOT of misconceptions regarding them and today I'm going to answer some of the questions that you "MAY" have had. 1. Spam filters ONLY apply to those who have NOT opted in. This is indeed a very sad misconception, Spam Filters do affect EVERYONE who sends and receives email in some way or another. Whether you publish a FREE ezine OR a PAID ezine, it does not matter, if it's being sent by email it affects YOU. The BIGGEST problem with filters is that they have NO way to detect that the email message is in fact "Optin", they actually base it on your headers. Should you use a third party list server, your chances of being filtered are even greater, because of that reason. And this is how ALL filtering is based: By looking at the headers in your email message, by using a point system based on the contents in your subject line as well as the body. This can also be done by subscribing to a blacklist service that will provide them with a list of domains or hosts that have been identified as being used by spammers -such as http://www.spamhaus.org or http://mail-abuse.org/ AOL, Verizon and Accessus are widely known for using services such as these. It should also be known that spam filtering programs MAY also subscribe to these services, some DO and some do not. 2. Spam filters do NOT apply to autoresponders Actually they do, because if you send email using a third party list server, and put your FROM email address in the field rather than a FROM address on the third party's list server - the spam filter will read it as being a "falsified" email address or header. Because REAL spammers do it all of the time. 3. Spam Filters do NOT target HTML ezines. Yes in fact they do, some more so than text ezines, this is because HTML ezines are considered to be more virus prone. And NOT all list servers and email clients "clean" their email before it is sent. Meaning, even if you do not have a virus on your computer, your ezine can still pick one up during the process of sending through your list server. This has been known to happen on "high traffic" list servers as well as FREE list servers, such as Yahoo Groups. 3. ONLY large ISP's use filters Although it is true that the majority of larger ISP's use Spam Filters (such as: AOL, Yahoo, Hotmail, Mindspring, Verizon, Accessus, Sympatico etc.) you will find a lot of small ISP's use them as well. For instance, my ISP has only 900 customers and they do use them, although I have made it quite clear they are unacceptable on my account. The most "popular program' that ISP's use is called Spam Assassin. I hope this article has cleared up any misconceptions that you may have had regarding Spam Filters. Article by Laurie Rogers Copyright 2002 All Rights Reserved =============================================== Laurie Rogers - co-author Ezine Resource Guide you can view at http://www.zineadz.com/erg.html You can also obtain more of Laurie's articles at: mailto:ezinearticlesoptinfrenzy.com Laurie is also the owner of Optin Frenzy - list building program for publishers. http://www.optinfrenzy.com =============================================== How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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