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> Get Articles > Ezines and Email Newsletters > 10 Ways to Know What Article to Feature in Your Ezine.
10 Ways to Know What Article to Feature in Your Ezine.
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Oluwafisayo Akinlolu
empowerwealthfoundationyahoo.com
Inbusiness4profit
http://server.com/mail-list-subscribe.cgi?id=65509
One challenge the ezine publisher faces is the creation of good
content. Every issue must contain something of interest, something
useful to the reader.
Here are ten tips which will help you choose the right article to
feature in your ezine weekly.
1. THE 30SECONDS TEST.
If the article does not sustain your interest (attention) for the
first 30seconds (or maximally 60seconds) forget it. Find another
article.
You want to sustain your reader's interest so watch out!
2. WRITE ARTICLES.
Write articles and use article announce groups to publicize your new
articles. Make it clear in your article that it may be published
freely. Those who publish the article will send you a courtesy reply.
Articles that get published by great numbers of people are good.
Simply use them in your ezine. Remember to add a little more spice to
them.
3. FOLLOW TREND.
Tastes and values change progressively with time. You should also
follow trend. Constantly look out for what is new. While retaining
the focus of your ezine, add dynamism by following trend.
Use articles that provide dynamism.
4. PARTICIPATE IN DISCUSSION FORUMS.
Discussion forums are helpful in helping you choose the right article
for your ezine each week. Visit these forums and watch the questions
asked. Watch also the answers posted. You will be able to determine
what topics are hot.
Go out, search for articles on these topics or write on them and you
will have great content.
5. TITLE, CONTENT AND AD HARMONY.
Articles that you publish must harmonize with your ezine content for
each issue. So should the title. There should also be harmony with
the ads you place.
If the focus of your article for the week is how to turn prospects
into customers, an ad selling cleaning agents would not be effective.
Work on the harmony of your content. Choose articles that go along
with every other thing.
5. PRACTICALITY.
Articles that tell "how" have an effect on readers. It puts them in a
mood that will get you really started. I must say it aloud. The
reason why you are giving content is to make sales.
"How to" articles make the reader want to click your ads once
it
harmonizes with the article.
6. DEMOGRAPHIC.
If your ezine has an effective feedback mechanism, you should know
who your readers are.
Choose only articles that harmonious with your reader's interest.
7. DETAIL.
I don't know about you, but I like detail. Articles that give
information would do just fine.
8. AUTHENTICITY.
Always determine the authenticity of articles you intend to publish.
What I mean is try and think on it. Are the principles and logic
stated in the article sound?
Articles which pass this test are good enough for your ezine.
9. ASK YOUR READERS.
Ask your readers what they love most and what they dislike. Give a
bonus for answers you receive. You can decide to give a bonus to the
first 50 to tell you what you want. This is an effective way to know
what article to feature.
10. LANGUAGE.
Look for articles that are written in plane easy to understand
language. The last thing you want is to get your reader confused.
C. 2003 Oluwafisayo Akinlolu
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