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> Get Articles > Ezines and Email Newsletters > 5 Ways To Get More Subscribers To Your Ezine

5 Ways To Get More Subscribers To Your Ezine


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Ken Hill
kenh1201aol.com

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http://www.marketing-seek.com


1. Swap ads with other ezine publishers.



Swapping ads creates a win-win situation for you and the other

publisher as both of you will get highly targeted promotion of

your publications without spending any money.



When asking for an ad swap, personalize your email with that

publishers name, and state what your ezine is about, how many

subscribers you have, and how often you publish your ezine.



Swap ads for at least 3 issues in a row to maximize the number

of new subscriptions to your ezine as well as to see which

ezines are best to swap ads with.



If your ezine still has a relatively small subscriber base, you

can still trade ads with ezines with a much larger circulation,

by offering free ads, ebooks, promotional tools, software, or

anything else of value to even up the swap.



2. Pay for classified ads and sponsor ads in ezines.



People that are already actively reading an ezine that deals

with the topic yours does, will be very likely to be interested

in what your ezine has to offer, and want to subscribe to it.



When paying for advertising in another ezine, your ad is going

to be key in generating new subscriptions to your publication.



Start your ad off with an attention getting headline and stress

the benefits your future subscriber will receive by subscribing

to your publication.



Provide free bonuses to increase the number of people that

subscribe such as free ebooks or a free ad, and end your ad

with a call to action that directs your reader to click on your

subscription address and visit your website.



3. Give your future subscribers a taste of the valuable content

to be found in your ezine by writing articles.



Writing articles will supply you with a powerful way to reach

thousands and thousands of subscribers at no cost, and also

help you brand yourself as a trusted resource in your field of

expertise.



Because people that subscribe after reading your articles have

already proven to be interested in what you have to say,

writing articles will also increase the number of your

subscribers that read every issue of your publication.



This will give you more opportunities to market your products

to your subscribers and generate more sales.



After you've finished writing your article, post your article

on your site, to article directories and announcement lists,

and submit your articles to ezine publishers directly.



4. Submit your publication to ezine directories and

announcement lists.



Just like when placing a classified ad to promote your ezine,

when submitting your ezine to directories and announcement

lists, stress the benefits that your reader will get by

subscribing to your publication -- what makes your ezine

unique, a must read -- and spice up your offer by giving away

free bonuses for subscribing.



It's also a good idea to make up a list of keywords that people

would use to find your ezine, as some directories will ask for

this when you submit to them.



5. Promote your ezine in your signature file.



This is an often overlooked way to promote your ezine but can

yield a very good return.



Your sig file should include your name, your ezine's name, the

benefits of subscribing to your publication, any free bonuses

you are offering, and a call to action that tells your reader

how to subscribe to your ezine.



Keep your sig file to no more than 6 or 8 lines, and use your

sig file in all your outgoing mail as well as when posting your

advice to moderated discussion lists.



Article © 2003 by writer, Ken Hill. Integrate your entire

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