Educating Your Subscribers - Get Articles by Robin Forbes |  |
> Get Articles > Ezines and Email Newsletters > Educating Your Subscribers Educating Your Subscribers Download as PDFRobin Forbes ezinepencildude.com Pencil Dude's Picks http://pencildude.com Educating Your Subscribers by Robin Forbes To my mind, educating your subscribers is one of the most important building blocks that you can implement. You could start by telling them about your products and services, or better yet, how others are using the products and becoming successful, beautiful or whatever it is that your products are supposed to do; and how they too will benefit from using them. This is sometimes known as the gentle, subtle sales pitch. Naturally this method can be used to be not so subtle as well. Or you may focus on educating your subscribers on relevant information and happenings in their particular field of interest. It could be about search engine tactics, new design tips, upcoming conferences and seminars or what’s happening in their industry. It all depends of course on who your audience is. By becoming a knowledgeable source who shares and teaches your users, two things happen. Firstly you will have increased your own effectiveness because you’re keeping up to date with what’s relevant in your field. Secondly, your subscribers continue to be better informed and when it comes to thinking about your mutual topic, your name comes to the front of their mind as being an expert in that field. At the very least, you are someone with privileged access to the fountain of knowledge. And with those thoughts in mind you score the very big "brownie points", in that you’ll be the first person they consider buying from; which is what we wanted all along, right? ~~~~~~~~~~~~~~~~~~ Robin Forbes is The Pencil Dude; Proud Publisher of the Newsletter "Pencil Dude's Picks" http://www.pencildude.com/ It's the Ezine that "Newbies and Oldbies" alike, read for entertaining and informative articles about computers and the Internet. ~~~~~~~~~~~~~~~~~~ How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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