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> Get Articles > Ezines and Email Newsletters > Email List Proposal
Email List Proposal
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John McCabe
johnukmarketingmanagement.com
UK Marketing Management Ltd
http://www.ukmarketingmanagement.com
Email List Proposalbrbr
List owner: Who has collated the file? br
List name: What is the file known as? ?br
Description: Description of the recipients on the file including lifestyle demographics, age, gender etc for consumer lists, and job function, company type etc for business.br
No. of Records: Total number available that meets your chosen criteria to establish the scope for roll out. br
How was the file collated: Are they collected from website registrations, tele-research, surveys etc.? The Broker should give details here br
Who has used the file previously? Case studies if available.
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Click through rates and open rates achieved previously: May not always be available or appropriate br
Recency: How old are the names and what the guarantee of connectivity is br
Costs: Full breakdown of the CPM (cost per thousand) inclusive of any broadcast, selection and tracking charges, should be detailed here br
Terms of payment: Usually prepayment – but details should be given here br
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