How to Write an Ezine Thousands Will Subscribe To and Everyone Will Want to Open and Read - Get Articles by Susan Dunn |  |
> Get Articles > Ezines and Email Newsletters > How to Write an Ezine Thousands Will Subscribe To and Everyone Will Want to Open and Read How to Write an Ezine Thousands Will Subscribe To and Everyone Will Want to Open and Read Download as PDFSusan Dunn sdunnsusandunn.cc Internet Marketing Coach http://www.webstrategies.cc Hype! And if you’re trying to do this, you’ll defeat your purposes. In fact your expectations and perfectionism will keep you from producing a good and useful ezine. WRITER’S BLOCK I was in public relations for many years, and had the opportunity to supervise and train many writers. The #1 cause of “writer’s block,” I found was perfectionism. They were trying to write THE PERFECT ARTICLE. Write an excellent article. There is no “perfect article.” It’s important to keep things in perspective. Doubly so when you’re writing as an entrepreneur, because there’s no external feedback. You’re sitting in your own mind. We learn in Marketing 101, if you’re producing a newsletter and working yourself into contortions over the proofing and editing, to remind yourself of where it’s going. Where is it going to go? In the trash. That’s for a hardcopy newsletter, brochure, flyer, etc. And where is your ezine going to go? Click. Delete. Sometimes read, sometimes not read. So lighten up! You’ll remove some heavy obstacles to your own success. BUT I WANT MY EZINE TO BE SO GOOD, EVERYONE WILL READ IT Read it? Half the ezines you mail won't even be opened. According to Constant Contact,http://www.roving.com , an ezine service, the average open rate is48%. How many emails do YOU get a day? I get several hundred and I probably don't open ¼ of them. I haven’t got the time, I get too much spam, and I’m used to scanning with a discriminating eye. Even my favorite ezines I don’t open 100% of the time. ONE GREAT ARTICLE I produce ezines for clients, or help them design their own. It’s typical for newbies to worry excessively over putting everything they have to say in one edition. The implications of this relate to writer's block as well. In their launch issue, they try and summarize what they do, or what they offer, or how to have a good relationship, or what NLP means in one, single, defining article. This is a waste of time for three reasons: 1. It can’t be done. Even if you are the reigning expert in your field, you, yourself will learn something new tomorrow (or you're not an expert). 2. Half your readers won't ever see that particular article or edition. 3. Your list will be growing, and the 10 who join tomorrow won’t have seen it either. Your logo, tagline, or standard introductory paragraph should describe what you do. After that, talk about your subjects often, from different angles, and don’t try for the one, defining article or issue. THE MESSAGE When I did PR for a church, one minister said to me, “If they’re willing to listen to and read about half of what I put out there, over time they’ll get my message.” This is a good way to look at it. Keep writing about what you do, who you are, and what you sell. Present it in an attractive format. Send it out consistently. Somewhere down the line, your readers will understand what Emotional Intelligence Coaching is, or why your widgets are the best, or what the Gooding Accountability System™ is. You don’t have to do it all at once. You can’t do it once and for all. Take it easy, save something for next time, and your readers will come along for the ride. And relax. If you should have a typo or a mistake -- how unlike you -- 50% chance it won't be noticed! How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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