Simple strategies for Your Ezine Lay out. - Get Articles by Radhika Venkata |  |
> Get Articles > Ezines and Email Newsletters > Simple strategies for Your Ezine Lay out. Simple strategies for Your Ezine Lay out. Download as PDFRadhika Venkata webmasterebooks-world.com Ebooks with Resale rights & sales page http://www.ebooks-world.com/ Simple strategies for Your Ezine Lay out. Publishing ezine and maintaining your own opt-in list is one of the best and well known internet marketing strategy. Ezine publishing gives you credibility that you are a knowledgeable person. Things you have to think before you start publishing ezine: *Target Audience *Topic of interest *Resources you have *Publication frequency *Lay out of your ezine *Format (Html or Plain text) *Archiving old issues on your web site *Selling advertising space or not *Size of ezine etc., You need a little plan to keep every thing in order. Here are few tips in consideration of your ezine lay out. **Keep your Ezine lay out consistent: ------------------------------------- If you read two pages in any book, you will get accustomed to the lay out.If you turn the page your eyes automatically takes you to the appropriate location on the page. Same way is with your ezine.Whether it is Html or text format, you have to maintain a consistent lay out. For this, you need to create a template for your ezine. If you want same header file and footer file in every ezine, you have to format the ezine every time you publish.So instead of doing that we will create a file that acts as a base for other issues which contain standard information that doesn't change. After you created the 'template' save it as a text file on your hard drive in a seperate folder. Any time you want to send ezine to your subscribers, open your template and include the content in alloted places and you are finished. **Keep the content to the left of the page: ------------------------------------------- You can center or keep to left of your content. Left alignment is always appealing than center one. What ever you choose, use uniform indentation.This gives very clean lay out. Some ezines I have seen, they will mix both.Headings in the center of the page and content to left. Assuming your subscribers reading field is average of 70 characters per line, this won't give good appearence. **Seperators: ------------- Seperate each column with a uniform seperator through out the ezine.If you seperate articles from classifieds with '------' and classifieds from sponsors with '******' or something else, it creates confusion and the reader have to search where the beginning and the ending. Some of the seperators like: ------------------ ****************** ++++++++++++++++++ ================== ################## __________________ /////////////////// Use your fancy thinking and use them.But remember the 'uniformity'. **Advertisements,sponsor colums,classifieds: -------------------------------------------- If you want to sell your advertising space in your ezine, most crucial points are how many ads per issue, space alloted to these ads etc,. Think about this.If you are reading an ezine, how many ads you think will be excess? So will be to your subscribers too. Try not to keep the ads in between the articles. This will give a break to the readers thoughts and thinking flow. When somebody going through the article, it is annoying to see the ad in between the article. **Highlighting certain content: ------------------------------- This issue is very difficult to deal with in plain text formats. In Html ezines you can use colors, different size letters, links etc, to highlight the content. But this is different with ezines in text formats. Use the following methods to highlight certain points: ==Special characters (like *, ==, $, @ etc,) ==Capital letters ==Creating boxes with ----- lines **Fixed Length Font: -------------------- Use 'Fixed-width Font'.Is is called so because every character occupies the same amount of space in the line. Most popular fixed-width font is 'Courier New'.Use 10 point size. This fixed-width font is very helpful in formatting fixed length lines and tables. **Paragraphs and Space in between the paragraphs: ------------------------------------------------- This feature, if you follow in every issue, takes out lot of confusion to the reader and keep your content clean. Any articles, columns like articles, classifieds, interviews- anything, you can keep some space in between them. **URL problems: --------------- Long Urls will breakdown in to two lines and when your subscriber clicks on it, it gives '404 file not found' errors.So try to keep short URLs using redirect services that are provided to you by your web host or installing a cgi script on your server. Use 'http://' infront of URLs.This make easy to click on them by the reader, instead of copying and pasting in the browser. Don't put ' . ' after URLs.Sometimes this will be included in the URL highlighting, and gives '404' error. ---------------------------------------------------------------- Radhika Venkata Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month! http://www.ebooks-world.com/freetosell.shtml Webmaster Resources: List Your product, ezine or web site free! http://www.webmasters-central.com/ ---------------------------------------------------------------- How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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