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> Get Articles > Ezines and Email Newsletters > Who Needs An Editor?
Who Needs An Editor?
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Patty Baldwin
pattyallbizservices.com
All Biz Services
http://www.allbizservices.com
Who Needs An Editor?
I do and so do you!
It just amazes me how many intelligent, articulate
adults there are in cyberspace. Seriously, every
single person who creates a website, prepares a
newsletter or publishes ezines is doing a wonderful
job of contributing to the wealth of knowledge
available to the world.
I am constantly amazed, impressed and humbled
by this machine that allows me to connect with
such a variety of great people.
But.....(there's always a but isn't there?), it is very
difficult to understand why anyone would invest their
time and money, pouring their very heart and soul
into their work and allow it to be published in an
unedited state.
I subscribe to a ton of newsletters and ezines. They
flood my inbox every day bringing me pearls of wisdom
and much food for thought.
When I read these pieces my heart literally goes out
to the writer. Understand that I've been there, sitting at
the monitor at 3:00 a.m. trying to formulate text that
will "reach out and touch" someone.
Sadly, most of these publications are riddled with errors.
Punctuation, grammar, spelling and content. We all
seem to be in such a hurry to get our thoughts
recorded and out to the public that we tend
to forget one important fact:
You only have ONE opportunity to make a first
impression. Once that impression is made, you and
your work are forever "impressed" into the syntax of
the brain of the viewer.
Notice the word publication (from the word public) and
the word impression (from the word impress). You are
impressing or imbedding if you will, an image to the
public through your work.
In addition to my online businesses I work for a local
newspaper as advertising director. Granted, it isn't
the New York Times but it is important to our local
community.
How long would the newspaper continue to draw
readers and advertisers if we did not edit and
proofread every inch of space? Not very long.
We pay a copy editor to insure that our work is
presented as professionally as humanly possible.
We have a responsibility to our readers to provide
them with the very best that we can give.....and so
do you.
In order to be successful you must present a
professional image. If you are presenting your work
online, don't leave out the last step. It can make
or break your online business. Hire an editor.
Patty Baldwin © 2000
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Patty Baldwin is a former Better Business Bureau
executive and the owner of several online businesses.
A successful net marketer, she invites you to visit her
site at:
http://www.allbizservices.com
Mailto:pattyallbizservices.com
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