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> Get Articles > Fraud and Scams > How To Avoid Getting RIPPED OFF On-line

How To Avoid Getting RIPPED OFF On-line


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Willie Crawford
willietherealsecrets.com

Willie Crawford Incorporated
http://williecrawford.com


Millions of you dream of someday starting your own business and

achieving financial success and independence--it's a universal

dream. Many also discover the internet and are led to believe

this is the perfect medium for making that dream a reality. Which

is true, because you can accomplish things on the internet that

you don't have the resources to accomplish off-line.



However, many of you looking to start a business on-line also

have a big fear of being ripped off. And yes, there is very good

reason to fear being ripped off! There is a good chance you will

be ripped off by some half-witted money-making scheme. The fact

is that there's even a chance you will be ripped off by someone

who doesn't even know he's ripping you off!



"But how can you be ripped off by someone who doesn't even know

he's ripping you off?" you ask. Many people with no real product

create one by taking someone's advice -- often extremely bad

advice -- and compiling it into an info product. By passing this

along to you in an e-book or manual, and giving you a "clear road

map" they not only waste your money...they make you worse off

than you were before you started. This is true because you will

waste time, money, and energy trying to make something work that

has absolutely NO chance of working.



For example, the business of "making money, teaching others to

make money, by teaching others to make money" is one of the

easiest ways to make money. Agreed, there is a large market for

this product. But, it's also a very dangerous place because

common sense is often over-ridden by greed and very deep-seated

dreams and ambitions.



So how do you avoid being ripped off? The BEST way IS using your

common sense. Ask yourself if something makes sense. Also ask

yourself, "If the person telling you how to do something has

really discovered the secret, why isn't he using it to get rich!"

There are very few "real secrets" -- information travels very

fast on the internet. Yes, there are many proven methods and

techniques that do work, but if you look hard enough you will see

them in everyday application. Go to any famous "guru's" site and

make sure you see that he is actually using what he teaches.



Avoiding getting ripped off involves, to an extent, learning who

you can trust. A trusted friend who really cares about you simply

won't give you bad advice. A trusted advisor won't recommend bad

products or services to you.



Here is a very big challenge I am faced with weekly: I get lots

of people sending me trial versions of their products or review

copies of their books. They want my "thumbs up"...my

recommendation. I know that if I give this recommendation...this

testimonial...and the product is not extremely good -- I will

cause harm to a lot of people. I also know that I will destroy

one of my most valuable assets...my goodwill, AND the reputation

I have spent six years building with my potential on-line

customers. So, I'm COMMITTED to closely guarding that trust, and

putting my clients' best interest FIRST. You need to make a

similar commitment BEFORE you even open your business.



Until you develop a few trusted friends whom you can call or

email for recommendations, learn to ask a lot of questions. If

you are thinking of buying a product or getting involved in a

certain business -- ask around. Discussion boards are a good

place to ask what people think about a given product or service.

Ask in a way that you won't be perceived as trying to promote the

product yourself, because that type of post will simply be

deleted. Also ask in a way that you aren't bashing a product or

individual. Discussion board operators don't want the legal

hassles from a post on their board unjustly harming someone's

business.



Also, just spend a lot of time surfing relevant discussion

boards. Read the hundreds, if not thousands of posts already

there. There are boards set up just to warn you about rip-offs.

My favorite is the Friends In Business board. This board was

started by a lady who got ripped off, and years later it's the

perfect place to go to find out about hundreds of scams. That's

the sole purpose of the board. In fact, you should add this board

to your bookmarks. It's: http://friendsinbusiness.com/



Some of the best discussion boards are closed communities. These

are member's-only sites; some with tens of thousand of members

all banned together for a common purpose. Two of the

member's-only sites I belong to are The Internet Marketing

Warriors and The Affiliates Club. Both are "support groups" where

you can brainstorm and bounce your ideas off people building

on-line or home-based businesses. I am a moderator at one of

these groups and have written many articles exclusively for the

other (my articles are often published in The Affiliates Club

before they appear anywhere else).



For more information on the Warriors, visit:

http://www.WarriorPro.com/cgi-bin/w.cgi?35326





For more info on The Affiliates Club visit:

http://williecrawford.com/cgi-bin/tk.cgi?theclub



When considering a business opportunity, one of the wisest things

you can do is to ask for referrals. If they are as good as they

say they are, they should be able to refer you to lots of

satisfied customers. If you were considering getting involved in

a franchise or business venture off-line this is how you would

check it out. On-line should be no different. If it's a large

investment you're thinking of making you'd be crazy not to. Email

these references, or better yet, give them a call. There are

things you can detect in a person's voice that you can't "hear"

in email. Off-line, if at all possible, I would pay them a

face-to-face visit.



Another common sense approach to avoid getting ripped off is to

simply research the site or product that you are considering

investing in. It's fairly easy to research an individual or

company on the internet to see if their own businesses

demonstrate that they really know what they are talking about.

For instance, is the person selling the "How To Explode Your

Traffic" ebook getting any traffic to his own site?



This can easily be researched by utilizing the Alexa Toolbar.

The Alexa Toolbar shows how popular a given site is. It isn't

foolproof but is a good indicator of how successful a site really

is. It shows a sites "ranking." You can learn about and get the

free Alexa Toolbar at:

http://pages.alexa.com/prod_serv/quicktour_new.html



Along the same lines, research the private site that's going to

teach you "All the secrets of improving your SE ranking" by

checking where they are listed in Google and AltaVista. If they

are going to teach you this, they certainly should have already

attained these results for their sites. Just this little bit of

investigating, using the search engines, can save you from

buying into some theory offered by someone who has NO CLUE what

he is talking about.



We all know that there are no internet police. However, many

parts of the community are self-policing. These are the parts of

the internet community that agree to adhere to certain standards.

Members who fail to live up to those standards are investigated,

and if they are not adhering to community standards they are not

allowed to retain membership. Two such communities that I belong

to are The Better Business Bureau Online, and The International

Council Of Online Professionals. You have to invest in an annual

membership in both of these organizations once you qualify.



Both of the above organizations require applications, and you

have to demonstrate that you are ethical and meet the

organization's standards. They actually investigate your website

and look at the products or services you offer. The Better

Business Bureau actually sends someone to your place of business

so that they can better understand your whole business operation.

If you survive the application process, you are given an emblem

to place on your website that is hyper-linked to their sites. A

visitor can click on the emblem to continue investigating you

before doing business with you. For more information on I-Cop

membership visit:

http://www.i-cop.org/RapSheet/ref.cgi?id=williec



Membership in BBB Online requires that you be a member of your

local Better Business Bureau. That often requires that you have

been in business for at least a year, and the application process

can take several months. In the Northwest Florida Division, a

committee reviews each membership application. If you're

interested in BBB membership, look in your local phone book.

Better Business Bureau membership is only available in the US and Canada.



Millions of you migrate to the internet looking for an

opportunity to supplement your income. Far too many spend a lot

of time and other resources trying to build a business -- only to

be very disappointed. If you apply the common sense advice

offered above, you GREATLY reduce your chances of becoming one of

them.



Reread this article several times, then start applying what it

teaches. Reading and knowing something without using it is

actually worse than not knowing, since you have no excuse. Many

of you already intuitively knew everything in this article. Yet

by failing to apply that knowledge, you were still susceptible to

being ripped off. Now, hopefully you're not :-)



Willie Crawford is an expert on internet marketing, joint

ventures, buying and selling reprint rights, and building

business through networking. His directory of seminars,

workshops, conferences, and tele-events is at:

http://InternetMarketingSeminarSchedule.Com





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