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> Get Articles > Fraud and Scams > Online Marketing Hype EXPOSED

Online Marketing Hype EXPOSED


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Mal Keenan
publisherhome-business-tips-newsletter.com

Online Marketing Hype EXPOSED
http://www.home-business-tips-newsletter.com/article3.html




"Get 50 zillion subscribers to your ezine just sign up

below", "Post to 600 million web sites with one click of

your mouse" or "Make 10 Gazillion dollars straight to your

mailbox by sending this e-mail on to ten of your friends".

OK I'm overexaggerating a little but you get my point.



How many times have we all read this type of hogwash and

thought OH YES this is the one I've been looking for and

subsequently went on to sign up free, or worse still,

forked out $50 for the product and then felt cheated a few

days later.



Yes me too...



Is this the fault of the person trying to sell their

product? Of course not. Is the person who wrote the ad copy

responsible? Of course not. It is YOUR responsibility and

MINES for falling for this hype time and time again and

believe me I have fallen on quite a few occasions:-)



We WANT to believe what the webmaster is telling us at

their web site or in their e-mails. The lazy part in us that

wants overnight success, wants to believe that we won't

have to put in any work and that success will just fall at

our feet.



It is time to wake up. Success DOES NOT come overnight and

you are more than likely going to take a few falls and a

few hard knocks before you make it online, offline or in

life for that matter.



What the web site should really say is:



"If you sign up for my program below, put in around 4-5

years of hard work, make lots of contacts with people who

have been there and done it before you, keep plodding on

through the rough times and most importantly never give up

then you should be able to find a certain level of success

in online marketing and make a significant income to

sustain yourself and your family and retire financially

free.



Chances are though, you won't make it because you will

become disillusioned when this doesn't work for you

overnight as I have outlined, you will succumb to the same

crap at a few other sites and you will give up before you

even get off the ground."



This may sound harsh but it is the sad reality of the

online marketing world today and if we keep on believing

the hype then people, being people, will keeping on telling

us what we WANT to hear.



But there is hope...



It resides in that part of yourself that is determined to

succeed no matter what the odds and in spite of what

obstacles are placed in our way.



In my humble opinion the vast majority of marketing

products and online services out there are well worth the

money. Look on the cash you put forward as an investment.

Even if you don't get 100% what you expect from the sale

there is ALWAYS potential rewards even in what appears to

be a negative situation. I haven't made a purchase yet that

didn't show at least some potential. YOUR approach to what

you have before you makes all the difference.



When faced with a hard sell try to see through the hype to

what the product/program ACTUALLY offers. Ask yourself "Is

this $30, $50 price tag going to propel my business forward

in any way? Does it have the potential to bring me an

acceptable increase in my subscription levels? Can it bring

me enough sales to put me in profit? Can I get enough from

this free sign up to warrant even filling in the enrolment

form?



When you have bought your package, joined your affiliate or

marketing program make sure you read everything thoroughly.

Take what you have and make it work. Give it at least a few

weeks of constant effort. If you are making headway then

run with it and don't stop til you get to the bank.



Most programs/services WILL give you the tools, it is up to

YOU whether you decide to take full advantage of them. You

can read every E-Book, home business report or marketing

article that the web has to offer but until you actually

put the ideas into practice it remains just ink on paper

and ink on paper doesn't sell products, YOU do through your

efforts.



So get out there, make some contacts, make some mistakes,

learn the business, take SOME risks and GROW as you go.



MOST IMPORTANTLY of all NEVER EVER GIVE UP until you

achieve what it is you have set out to accomplish. At the

end of the day it it ABSOLUTELY down to YOU!



I hope I haven't scared you off too much. My intention is

to wake you up, not prolong your nightmare;-)



Your friend in success



Mal Keenan





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