Artists and the Art of Online Marketing - Get Articles by Shannon Southway |  |
> Get Articles > Graphics and Graphic Design > Artists and the Art of Online Marketing Artists and the Art of Online Marketing Download as PDFShannon Southway shannone-integration.net Artists Heaven http://www.artistsheaven.com Online art marketplaces are becoming more necessary and more abundant even with the difficulties of trying to administrate and sell original artwork over the Internet. This makes it more difficult for professional artists to choose which one might be right for their marketing needs. That's why the creators of Artists Heaven, located at www.artistsheaven.com did their homework to find out exactly what artists wanted to see. They found two main reasons why professional artists might not be wary of a new online marketplace. The first reason pertains to those artists who have already been part of other online galleries. They don't want to pay more monthly fees for hosting or for membership when there is no guarantee that their work will sell through the site. They would rather use these funds for advertising and art fair opportunities. The second reason artists may pass on the Internet is fear and uncertainty. "Many artists have very little knowledge and experience with the Internet because their work never required it before. They want to focus on the creative process, not the business process.," says Yoom Nguyen, creator of Artists Heaven. Furthermore, entering a global market requires trust. In the age of SPAM and get-rich-quick scams, trusting your artwork to a website gallery can be hard. By meeting and interviewing artists from across the nation, the Artists Heaven business and cost models were developed. "We'd like to attract artists who would have otherwise not participated with an online gallery. We can do that by providing lots of communication and technical assistance to the artists.", says Celestine Nguyen, co-creator. They decided to use a commission only cost model in part because that is the model they are used to when working with storefront galleries. When deciding if an online gallery is for you, make sure you review their inventory and decide if the pricing and quality of the other items are similiar to yours. Also, ask them what their policy on image quality is. You want the images to reflect your work enough to make it desirable to potential customers, but not good enough that your work can be copied! How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
|
Top Articles |
||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||
May 25, 2012 © www.Get-Articles.com. All Rights Reserved.