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> Get Articles > Graphics and Graphic Design > How to Prepare Images for Your Web Site - Part 3

How to Prepare Images for Your Web Site - Part 3


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Herman Drost
ffwpmdaol.com

iSitebuild.com
http://www.isitebuild.com/articles


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================================================

How to Prepare Images for Your Web Site - Part 3

Copyright 2002 Herman Drost



Image optimization significantly improves your site's

effectiveness. Whether your success is measured in revenue per

user, page views, unique visitors, or pure profit, accelerating

your Web site makes a huge difference.



Part 1 of this article discussed when to use images for your

web site and what image file formats to use on the Web

(www.isitebuild.com/imageoptimization1).

Part 2 discussed how to optimize your images for the Web.

(www.isitebuild.com/imageoptimization2).

Part 3 will present more ways to optimize your images so

your web pages will be fast loading.



Studies show that a one-second improvement reduces click-aways

up to 65%. Faster page views means more page views and a better

user experience. This leads to higher user retention and

therefore more revenue.



Here are a few ways this can be done:



Creating Thumbnails

Make 2 copies of your large image in your favorite image

editing software (Fireworks or Photoshop). Make a small

"thumb-sized" version of your large image and put it on

your first page. Put the large version of your image on another

page. Link the small image to the larger one. When visitors

click on the small image it will take them immediately to the

larger image.



Pre-load graphics

If you want a large image to load fast, you can pre-load the

graphic on another page. Create a 1x by 1x pixel of the larger

image and insert it at the bottom of an earlier page

(it will appear as a dot and the visitor won't even

know it is there). The browser caches the image. When the

visitor arrives on the page with the large image, it appears

almost immediately.



Slicing

This is where you divide a large graphic into smaller

pieces. This keeps the file size of the images smaller enabling

them to download faster. Slicing a graphic can also help with

design and layout of your web site.



Use Height and Width Attributes for your Images.

The browser doesn't have to calculate the image size because

you've told it the height and width values already. If the height

and width attributes are not included, the browser has to load

the entire image, then calculate its size before displaying it.

Height and width attributes are inserted automatically in the

HTML code by WYSIWYG page editors.



Don't use the height and width attributes to make a graphic

appear smaller on the page than its actual size; this just

creates a larger download time plus added computer processing

time. Resize the graphic in your image editing software instead

and use it in your page at its true size.



Interlacing

Have you noticed web graphics appearing on the page

gradually in layers? As each layer appears the image becomes

clearer until it is in full focus. It gives the viewer a rough

idea of what your image will look like and decide to wait or

click onwards while the image is rendering. On a fast connection

the image will load quickly, so you won't notice the rendering

effect.



Interlaced images increase file size slightly. Only apply it to

large GIFs where the file size is less noticeable.



Use of Alternate Text

Some people surf the Web with the graphics turned off

(for faster web page loading), or they are disabled

(visually impaired people use the text-based Web). A good Web

Designer will accommodate these situations by adding the ALT

attribute to the HTML element. The ALT element allows you to put

text in place of the image so the readers have an idea of what

the image is without having to view it.



The ALT attribute will show up if your image is broken. It can

also be inserted as one of your keywords, for search engine

optimization.



Using the Gif Wizard

This is a handy tool to reduce the file size of your graphics.

If you go to www.gifwizard.com , it will compress your graphics

online, on any platform.



Optimizing your Web Site will deliver faster page downloads,

increased page views, improved user retention, a better user

experience and therefore more sales.

==================================================

Herman Drost is a Certified Internet Webmaster (CIW) owner

and author of iSiteBuild.com Low Cost Hosting and Site Design

(http://www.isitebuild.com/sitehosting.htm)



Subscribe to the "Marketing Tips" newsletter for more original

articles. mailto: subscribeisitebuild.com

==================================================





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