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> Get Articles > Guarantees > Whether You Know it or Not You Gave a Warranty

Whether You Know it or Not You Gave a Warranty


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Stephen Bucaro
bucarotechelpearthlink.net

Bucaro TecHelp
http://bucarotechelp.com


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Whether You Know it or Not You Gave a Warranty



Copyright(C)2003 Stephen Bucaro



You may not know it, but when you sell a product you

automatically provide the buyer with a very extensive

warranty. Article Two of the Uniform Commercial Code

provides buyers with implied warranties of merchantability,

fitness, and noninfringement. Few sellers are even aware

of the existence of these warranties, yet they expose the

seller to liability far in excess of the products price.



* Implied Warranty of Merchantability



The Implied Warranty of Merchantability means your product

must be "fit for the ordinary purposes for which such

goods are used". Because the standard for"merchantability"

has never been defined, this warranty is very ambiguous.

Over the years, merchantability has been defined on a

case-by-case basis.



When you sell a product, a warranty that the product is

"merchantable" is implied, unless you specifically exclude

that warranty. The Warranty of Merchantability can be

excluded only with "conspicuous" text. The exclusion text

must use a different size or color of text than the rest

of the contract. The exclusion language must explicitly

mention "merchantability".



* Implied Warranty of Fitness



The Implied Warranty of Fitness means your product must be

"fit for a particular purpose". Will The court interpret

the Warranty to mean fit only for the purpose for which

the product was designed? Do you know every purpose and

situation for which your product may be used?



When you sell a product, the ambiguous "warranty of

fitness for a particular purpose" is implied. Specifically

exclude the implied warranty of fitness for a particular

purpose, or clearly document that the product is sold

"as-is".



* Implied Warranty of Noninfringement



The Implied Warranty of Noninfringement means that your

product does not infringe on a third parties intellectual

property rights. Can you guarantee that every aspect of

your product does not infringe on some patent, trademark,

or copyright?



If your product does infringe on a third parties property

rights, you will be liable to reimburse the buyer for

"consequential" damages, (costs of the lawsuit resulting

from the infringement), and "incidental" damages (costs to

replace the product).



when you sell a product, a Warranty of Noninfringement is

implied. Specifically exclude the implied warranty of

noninfringement. Clearly document that "In no event shall

you be liable for incidental, or consequential damages

arising out of the use of the product.



= Offer a Limited Warranty



When you sell a product, you should exclude all of the

Uniform Commercial Code's implied warranties. Instead,

provide your own limited warranty. Warrent only that the

product will, for a limited period of time, be free from

defects in materials and craftsmanship when used for the

purpose for which it was designed. The warranty should

limit the buyer's remedy to repair of the defect in the

product, replacement of the product, or refund of the

purchase price.



Any statement that you publish in your advertising and

marketing creates an "express" warranty. Be careful about

what your advertising and marketing says. Avoid making

express warranties that you don't mean to make. If your

products are being sold through distributors, make sure

that your distributors are aware of the limited warranty

and that they avoid making statements that create express

warranties.



If you sell products online, make sure that customers are

required to review the warranty before completing the

transaction. They should have to read the limited warranty

and then click on an [I Accept] button prior to completing the transaction.

Make sure they have the ability to print the limited

warranty.



Disclaimer: This information is provided with the

understanding that the author is not a lawyer. If legal

advice is required, the services of a competent

professional should be sought. By using this material, the

user assumes complete responsibility for any and all

damages resulting from that use.



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effectively to design a Web site and make money on the Web

visit http://bucarotechelp.com

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