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Get rich quick?


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Cajun Clark
cajcajunclark.com

Cajun Clark's Cookbook
http://www.cajunclarks.com


Get Rich Quick?

by Cajun Clark



When the World Wide Web first started, when Internet

marketing was in its infancy, somehow, somewhere folks came

along who saw an opportunity, started writing on the

subject, and became "experts." Right, wrong or indifferent,

when you're involved in something new and unproven, it's

easy to become recognized as a "professional."



This first generation stuck with their marketing; some

failed, but others succeeded. And for those that succeeded,

there was another generation coming along who did what was

hoped for but not expected: they validated the first

generation. Whether it was because they believed in those

who had come before for ideological reasons or financial

gain, only they know for sure. However, now there are two

generations purporting to be experts in subjects pertaining

to www marketing. What more credibility could you ask for?



Now, enough time has passed to be in the third generation.

And what's to be found. For one thing, pyramid schemes have

made it into cyberspace. One so-called expert touted a

fantastic program, guaranteed to make you rich within a

matter of months. However, you had to pay a fee to

participate. And like the old snail-mail chain letter of

years gone by, only the ones involved in the top level

succeeded; everyone else down the line lost!



But that's not the end of this sad scenario. Consider this:

Get rich schemes are nothing new. For all we know they may

have even been around since humans walked the earth! Can you

hear that sales pitch now? Fire starting made easy. Learn

the secrets of fire starting, for the low price of one

mastodon roast.



You know there would always be a certain number of

susceptible people, or perhaps gullible is more apt, who buy

into this hype. Problem was, there were only a few ways to

build a fire, and they all required that certain basics be

performed.



If we advance in time several hundred thousand years and

consider a slightly less fictional example of recent history

I give you the medicine wagon show promoters. Every one of

them--east, west, north or south--had an elixir guaranteed

to cure gout, croup, aches, pains, and every thing else

under the sun. Wrong! However, what these cure-alls would do

for you is produce intoxication and addiction.



Ten to twenty years ago, the same claim to fame was being

made. But no longer was the message being made from the back

of a wagon. Now the "secrets of success" came in the form of

records, cassette tapes and books. Several that immediately

come to mind are: Napoleon Hill's "Think and Grow Rich."

Norman Vincent Peale's "The Power of Positive Thinking."

Robert Ringer's "Winning Through Intimidation" and "Looking

Out For Number One" are a couple more from that time.



Don't misunderstand me, these books and others, had several

things in common. They were good "reads." They caused you to

think. They gave you ideas that you may or may not have

thought about before. But what they did NOT contain was the

plan or road map on how to get rich quick!



What they encouraged was to always keep learning. So that

you would not only be able to recognize an opportunity when

it presented itself, but to also be able to take advantage

of that opportunity. Hard work was, and is always required.

Because the harder you work, the luckier you get. Enough

said, the old ways have been explored, now it's...



Cyberspace, The Internet, World Wide Web, call it what you

will; Get Rich Schemes abound. You read right, Get Rich

Schemes abound. "Pssst. Hey, over here, I've got the

secret."



What's the secret? How to get your web site ranked number

one; How to add 10,000 names to your mailing list in 10

days; How to...How to...and on, and on. All you have to do

is fork over X amount of dollars, and you'll be in on the

secret. Many times, if you sign up for their newsletter--

oops, sorry, guess that should be ezine--you'll be given the

secret for free. Right. But every time you receive an email

with whatever you signed up for, there'll be at least one

sales pitch, usually more. One important fact is, there's no

such thing as a free lunch.



Now granted, there are many Internet marketers that provide

valuable products and/or services at a fair price. But

they're hard to find. However, when you do, stick to that

individual like super glue. Develop a one-on-one, mutually

beneficial relationship with him or her. Share what you

learn, be thankful for the opportunity.



Finally, whether you realize it or not, when it comes to web

site statistics--the books are cooked. Yes, just like some

of the corporations that have been in the news. For

instance, you have a web site with 10 graphics on the first

page, a visitor clicks on your site for one-nanosecond and

you're credited with 10 hits. Huh? How's that again? If you

have three graphics on your front page, a visitor visits for

10 minutes; you're credited with three hits. Interesting

concept; don't you agree?



Oh well, just remember...There's no silver bullet. There's

no such thing as magic dust. There's no alternative to

learning, being ready for when the opportunity presents

itself, and implementing the basics day-after-day-after-day.

There's no other way.



*******************************************

Copyright (c) 2003 by Cajun Clark. All rights reserved.

Email: mailto:cajcajunclark.com



Cajun Clark under several pseudonyms is a published writer,

who for 25 years has specialized in marketing, management,

customer service, and a variety of other business related

topics. Caj also has a cookin' web site with an attitude:

http://www.cajunclark.com . If that's not enough, he has written a monster, 659 page eCookbook: http://www.cajunclarks.com

*******************************************





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