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Get rich quick?
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Cajun Clark
cajcajunclark.com
Cajun Clark's Cookbook
http://www.cajunclarks.com
Get Rich Quick?
by Cajun Clark
When the World Wide Web first started, when Internet
marketing was in its infancy, somehow, somewhere folks came
along who saw an opportunity, started writing on the
subject, and became "experts." Right, wrong or indifferent,
when you're involved in something new and unproven, it's
easy to become recognized as a "professional."
This first generation stuck with their marketing; some
failed, but others succeeded. And for those that succeeded,
there was another generation coming along who did what was
hoped for but not expected: they validated the first
generation. Whether it was because they believed in those
who had come before for ideological reasons or financial
gain, only they know for sure. However, now there are two
generations purporting to be experts in subjects pertaining
to www marketing. What more credibility could you ask for?
Now, enough time has passed to be in the third generation.
And what's to be found. For one thing, pyramid schemes have
made it into cyberspace. One so-called expert touted a
fantastic program, guaranteed to make you rich within a
matter of months. However, you had to pay a fee to
participate. And like the old snail-mail chain letter of
years gone by, only the ones involved in the top level
succeeded; everyone else down the line lost!
But that's not the end of this sad scenario. Consider this:
Get rich schemes are nothing new. For all we know they may
have even been around since humans walked the earth! Can you
hear that sales pitch now? Fire starting made easy. Learn
the secrets of fire starting, for the low price of one
mastodon roast.
You know there would always be a certain number of
susceptible people, or perhaps gullible is more apt, who buy
into this hype. Problem was, there were only a few ways to
build a fire, and they all required that certain basics be
performed.
If we advance in time several hundred thousand years and
consider a slightly less fictional example of recent history
I give you the medicine wagon show promoters. Every one of
them--east, west, north or south--had an elixir guaranteed
to cure gout, croup, aches, pains, and every thing else
under the sun. Wrong! However, what these cure-alls would do
for you is produce intoxication and addiction.
Ten to twenty years ago, the same claim to fame was being
made. But no longer was the message being made from the back
of a wagon. Now the "secrets of success" came in the form of
records, cassette tapes and books. Several that immediately
come to mind are: Napoleon Hill's "Think and Grow Rich."
Norman Vincent Peale's "The Power of Positive Thinking."
Robert Ringer's "Winning Through Intimidation" and "Looking
Out For Number One" are a couple more from that time.
Don't misunderstand me, these books and others, had several
things in common. They were good "reads." They caused you to
think. They gave you ideas that you may or may not have
thought about before. But what they did NOT contain was the
plan or road map on how to get rich quick!
What they encouraged was to always keep learning. So that
you would not only be able to recognize an opportunity when
it presented itself, but to also be able to take advantage
of that opportunity. Hard work was, and is always required.
Because the harder you work, the luckier you get. Enough
said, the old ways have been explored, now it's...
Cyberspace, The Internet, World Wide Web, call it what you
will; Get Rich Schemes abound. You read right, Get Rich
Schemes abound. "Pssst. Hey, over here, I've got the
secret."
What's the secret? How to get your web site ranked number
one; How to add 10,000 names to your mailing list in 10
days; How to...How to...and on, and on. All you have to do
is fork over X amount of dollars, and you'll be in on the
secret. Many times, if you sign up for their newsletter--
oops, sorry, guess that should be ezine--you'll be given the
secret for free. Right. But every time you receive an email
with whatever you signed up for, there'll be at least one
sales pitch, usually more. One important fact is, there's no
such thing as a free lunch.
Now granted, there are many Internet marketers that provide
valuable products and/or services at a fair price. But
they're hard to find. However, when you do, stick to that
individual like super glue. Develop a one-on-one, mutually
beneficial relationship with him or her. Share what you
learn, be thankful for the opportunity.
Finally, whether you realize it or not, when it comes to web
site statistics--the books are cooked. Yes, just like some
of the corporations that have been in the news. For
instance, you have a web site with 10 graphics on the first
page, a visitor clicks on your site for one-nanosecond and
you're credited with 10 hits. Huh? How's that again? If you
have three graphics on your front page, a visitor visits for
10 minutes; you're credited with three hits. Interesting
concept; don't you agree?
Oh well, just remember...There's no silver bullet. There's
no such thing as magic dust. There's no alternative to
learning, being ready for when the opportunity presents
itself, and implementing the basics day-after-day-after-day.
There's no other way.
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Copyright (c) 2003 by Cajun Clark. All rights reserved.
Email: mailto:cajcajunclark.com
Cajun Clark under several pseudonyms is a published writer,
who for 25 years has specialized in marketing, management,
customer service, and a variety of other business related
topics. Caj also has a cookin' web site with an attitude:
http://www.cajunclark.com . If that's not enough, he has written a monster, 659 page eCookbook: http://www.cajunclarks.com
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