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> Get Articles > Internet Marketing > How To Stop Your Site Disappearing Into The Void

How To Stop Your Site Disappearing Into The Void


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Ofa Morgan
bluemoonoffersyahoo.co.uk

Blue Moon Offers
http://www.bluemoonoffers.com


How To Stop Your Site Disappearing Into The Void



by Ofa Morgan



Repetition is the key to getting your adverts and promotion

efforts noticed but when does repetition become over

saturation which inevitably leads to boredom? Boredom and

apathy. This is one of the biggest challenges you'll face

when promoting your site in the hit exchanges. So how do

you cut through this and get people to read your message and

take an interest in what your advertising?



There are three tips listed below on how to make your site

stand out and draw people in to see what you're offering,

but before reading and applying them, you might find it useful

to ask yourself this question: What would make a fellow

surfer visit my site even if the incentive of getting a visitor

back to their page didn't exist?



This last point is pivotal to successful hit exchange

promotion. The "What's In It For Me?" (WIIFM) factor has

already been satisfied to a large extent, by the fact that

the people that visit your page will be getting a guaranteed

hit back to theirs. You need to work hard to fuel their

desire, interest and curiosity even more!



So whilst using the tips listed in this article, try and shape

your hit exchange promotion with this in mind. It will help

you to come up with the biggest benefits that people will gain

from visiting your site AND reading your offer.



1) Be unusual



Create interest by writing curious, unusual headlines

with pizzaz! Wake people up. Surfers are often in a trance

like state and in a flow that you need to wake them out of.



In an article called "The Hypnotic Power Of Confusion", by

Dr.Joe Vitale, he speaks about the power of confusion to get

hold of people's attention, and more importantly to then embed

within their minds, suggestions as to what you'd like them to

do next.

123456789012345678901234567890123456789012345678901234567890

It's a hypnotic technique that helps to make the mind more

susceptible to commands and suggestions. If your interested

in finding out more about this, you'll find a treasure trove

of information at http://self-hypnosis.co.uk



I've tried it out and it seems to be working! "Are You

Eating A Banana Or Surfing For Credits?" Huh? "Download

Your Fre*e Report On How To Get The Most Out Of Your Hit

Exchange Promotion!". Does it work on you? Would you be

more likely to pay attention to this page and maybe even

download the report if you saw this headline whilst surfing?

Or would you, very quickly, click away from it?!



Headlines that speak directly to surfers are also good

attention grabbers. I've seen some nice examples of this

whilst surfing such as:



"Wake Up Surfers" (and lo and behold, I did wake up!),

"Attention Hi*t Exchange Surfers!" and

"Are You Still Having Fun Clicking?"



2) Be original



It seems that every other page being promoted in the hit

exchanges is an affiliate site. Unless its for a relatively

new program or the program has a variety of sites you can

choose to promote, people are going to get weary of seeing the

same pages over and over and over again.



Whilst repetition is important so that people become aware

of a product or service, over saturation can sound the death

knell for your promotion activities.



If you're an affiliate, you need to create your own page, with

your own take on the benefits of the program, product or

service you're promoting. Write your own recommendation and if

possible, add on a freebie as an incentive for people to join

through YOUR link.



Or offer a free gift in exchange for people's email addresses

and then follow up with your product/program recommendations.





3) Be short & sweet



Shout out the largest benefit of what you're promoting as

soon as possible because unless your copy is particularly

engrossing, most surfers won't hang around long enough to read

it all.



Remember, you've only got 30 seconds max for your site to be

viewed and WIIFM is very much in full swing! The next page

and the guarantee of another visitor back to a surfer's site

all beckon.



But if you absolutely can not do with out long web copy, then

you need to give them a reason to remember your site, to

bookmark it and to come back later.





This may sound a bit "new agey", but here's a final tip. The

obvious reason why people use traffic exchanges is to get

visitors to see their sites, but this stems from a deeper

motivation.



Everyone who promotes their pages in the business related

categories of hit exchanges is most likely doing so because

they want to earn a living online and fulfil a dream of working

for themselves.



When you think about it in this way, you can't help but feel

a kind of kinship or bond with the owners of the sites that

you see as you surf. So wish them well as you look at their

sites and visualise people looking at your pages with

interest. By doing this you'll be increasing the success of

your campaigns and on a more practical note, don't forget to

give yourself regular breaks!



---------------------------------------------------------------

Ofa Morgan is the owner of Blue Moon Offers, a site where you

can submit your articles, get free content and win a great

prize for your "rant 'n' rave". Find out how at:

http://www.bluemoonoffers.com . She's also a hit exchange

enthusiast and for more details on one of the top traffic

exchanges, visit: http://www.bluemoonoffers.com/wmq.html





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