Marketing - Get Articles by Colin Bates |  |
> Get Articles > Internet Marketing > Marketing Marketing Download as PDFColin Bates colin.batesbuildingbrands.com BuildingBrands.com http://www.buildingbrands.com There are as many definitions of marketing as there are marketing books and marketing gurus. Here are some of the ones that we find most thought provoking: Which would you choose: "A philosophy or orientation for the whole business - defining the primary goal of everyone in the organization." or "A set of distinct activities and tasks which constitute marketing planning and decision making." Or perhaps something a little snappier: "The identification and creation of sustainable competitive advantage". That's OK as far as it goes, but it's not very helpful with regard to how to identify and create competitive advantage. Perhaps this is better: "Marketing is a dialogue over time with specific groups of customers whose needs you understand in depth and for whom you develop an offer with a different advantage over the offer of your competitors". Sounds good to us. How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
|
Top Articles |
||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||
May 26, 2012 © www.Get-Articles.com. All Rights Reserved.