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> Get Articles > Internet Marketing > Revised: Natural Marketing for Full Business Success Revised: Natural Marketing for Full Business Success Download as PDFJudy Cullins judybookcoaching.com Book Coaching http://www.bookcoaching.com Revised: Natural Marketing for Full Business Success Judy Cullins c. 2003 All Rights Reserved. Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market , or I will fail." Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. It feels effortless without struggle, where ideas pop out, you lose track of time engaging in them, and you can't act on them fast enough! Natural marketing feels authentic and inspired. Unnatural marketing feels like your actions go against what feels true for you. It isn't what you like to do normally; it isn't what you can do easily. Using this tactic, you may feel bored, fearful, or ambivalent. You go through the motions, but a part of you resists. When resistances and doubts pop up you can be sure they affect every marketing decision that can lead to small gains or a large success. Examples of Natural Marketing and How to Stretch Them 1. You like to share ideas, so networking with others in business groups suits you. You gather business cards with names and numbers. To expand this marketing, start to collect email addresses. Put them into email files in your computer by group or need. You list could include your ezine subscribers, people who are interested in your service or book such as professional speakers, coaches or business people. You can add names from your teleclasses if you give them. 2. You like to speak in front of an audience and offer yourself to groups for an hour talk. Since you are talking about what you have to benefit others, you naturally attract these audiences to your service or product. To expand this marketing, offer a free teleclass on a skill you can deliver that your audience needs. To make sure you attract them, first make a list of 5-10 benefits of each service and product. Use these words to stimulate emotions that decide where and what to spend money on. It's easy to market to this group because you can do it by email. Apply those benefits to a sales letter because you need to write a sales letter for each product, class, or service you offer. 3. You like to write. You may already have a book. You took time to write it and you can market it the same way--write an article. You have already contacted print magazines and even gotten published. Just remember the article is your sales force because it points to the benefits of your information, so don't be married to the idea you must be paid for it. Articles are FREE advertising, and are seven times as powerful as ads because they imply endorsement. To expand this marketing and reach 1000 to 500,000 people daily, revise your print articles for the Internet. Make them 500-1200 words with the shorter introduction and conclusion, make them in tip or how-to format, and make them unique and useful. Contact a coach to help you write only publishable articles and show you the way to present them. Remember you are already successful. You have had many past successes. Success is part of your life. Think to one or two past successes. What lead to them? What natural inclinations led to them? Maybe it was a particular creative idea you had, you read a book that triggered you to act, or you took a teleclass or seminar that gave you a how to move on. Maybe you hired a coach or got inspiration from a trusted friend or mentor. Or, persistence led you there. Beware of just going through the motions with your business. When you do you leak vitality and don't allow room for your new ideas to come. These and other struggles keep you from accomplishing your heart's desire. Adjust and fine turn your approach. Yet, stay in the natural flow and trust the best will come to you because you are using your natural ablilities. Of course you may worry about a learning curve, but if you open your mind to experiencing the much expanded success through the Internet, you'll scatch your head and wonder, "Why didn't I do this sooner?" As a 20-year veteran book coach, I want other professionals to make more money on their gifts. From two years experience, my income increased dramatically when I stretched to add Online marketing. You can too, so start to overcome your learning curve now. =============== Judy Cullins: 20-year author, speaker, book coach Helps entrepreneurs manifest their book and web dreams eBk: "Ten Non-techie Ways to Market Online" http://www.bookcoaching.com/products.shtml Send an email to Subscribebookcoaching.com FREE The Book Coach Says... includes 2 free eReports Judybookcoaching.com Ph:619/466/0622 How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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