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> Get Articles > Internet Marketing > Surviving Tough Times Online

Surviving Tough Times Online


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Jim Edwards
ebookcoach7dayebook.com

The Net Reporter
http://www.thenetreporter.com


With economic problems dominating the headlines, all

businesses, online and off, need to make the most of every

single customer contact if they hope to stay in business!



Consumers want to hang onto every dollar and only spend

money for things they feel they really "must" have.



To put yourself and your business in the best position to

survive and thrive in the current economy, follow these

simple rules for making every website visitor count.



The first step in making every visitor count involves

knowing exactly what people want from you. The vast

majority of businesses never bother to ask what customers

and visitors want, and therefore, they make fewer sales

than they could with a little research.



Smart online business owners use surveys regularly to stay

in touch with customer needs, tastes, and preferences. It

costs next to nothing to ask a customer what they want and

then simply give it to them. But, it may cost you

everything if you don't take the time to ask first.



Next, businesses hoping to make it in these uncertain

economic times must form alliances with other business

owners who cater to the same audience. Other business

owners have the traffic you need in order to grow your

business.



For this reason, you must constantly look for creative ways

to work with them. The easiest way to profit by working

with other website owners involves endorsing each other's

products to your own lists or, at a minimum, trading links

to funnel traffic back and forth.



Creating traffic from "scratch" rates the slowest and

costliest way to bring customers to your website.

Persuading other people to send targeted traffic your way

puts you on the fast track to profits.



The third step for triumphing in uncertain economic times

entails building one-on-one relationships with your

customers and prospects, even if you have thousands of

them. They must feel as if you are speaking only to them

in all of your communications.



The quickest way to accomplish this involves specializing

in one highly specific area of concern for them. In other

words, no matter what you sell, you'll never succeed as

"Wal-Mart." To succeed, your online business must

completely meet the needs of your customers in one,

specific area.



Time to face facts: the Internet won't go away! In fact,

despite the well publicized "dot bombs" of a couple of

years ago, the Internet forms a more integral part of our

lives than ever.



Even if you feel like your business, your job, or some

other important aspect of your life doesn't depend on the

Internet today, what about tomorrow?



Finally, everyone must stay current at all times with the

ever-changing landscape of the Internet. At some point,

virtually every one of us will find the Internet an

integral part of our business lives.



As effective business people, we must develop the ability

to adapt to change and give customers what they want - not

in months or years -but in the space of hours or days.



----



Jim Edwards is a syndicated newspaper columnist and the co-

author of an amazing new ebook that will teach you how to

use free articles to quickly drive thousands of targeted

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** Attn Ezine editors / Site owners **

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all links in place, do not modify the content and

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