The Biggest Problem With Your Marketing Is...? - Get Articles by Karen Fegarty |  |
> Get Articles > Internet Marketing > The Biggest Problem With Your Marketing Is...? The Biggest Problem With Your Marketing Is...? Download as PDFKaren Fegarty karenmailworkz.com ezTrackZ online ad tracking http://www.eztrackz.com The Biggest Problem With Your Marketing Is...? By Karen Fegarty http://www.eztrackz.com What is the biggest problem most marketers have? Who knows. We don't, and they certainly don't either. That is exactly the problem. Most marketers don't know whether or not their campaigns are working because they don't know how to track the results. I can't count the number of people I know who create a marketing campaign and spend hundreds or thousands of dollars implementing it, then don't even bother to track the results. How will you ever know if, when, and why your marketing is successful, or unsuccessful, if you don't see hard data on your results? With online marketing, it's easy to find out where and when your marketing dollars are being wasted. Using online tracking you can: 1. Track how many people respond to your online ads - If people don't respond, then you can simply alter your ad and try again. 2. Track when people respond to your ads - Do they respond immediately or do they wait a week? This helps you to determine a time frame for sales activity. 3. Track whether people are opening your email marketing or bulk email messages - If they aren't, maybe you need to change your subject line or find a new list of people to email. 4. Determine which ad copy or text brings the best results - The right words make all the difference in advertising. Online tracking helps you determine which words will pull sales. 5. Monitor the click activity on your site - What you really need to know are the number of unique visitors you receive. A unique visitor is each individual visitor who clicks on your site, regardless of the number of times they click on your site. The number of clicks you receive is less important than the number of unique visitors you receive. Online tracking can tell you all this and more. Whatever online marketing you use, from banners to pop-unders, ebooks to articles, make sure you know what works and what doesn't. Use online tracking and save yourself money, time and energy. Karen Fegarty karenezTrackZ.com is the CEO of MailWorkZ/ezTrackZ, an e-marketing technology company focused on developing and marketing leading email marketing and tracking tools. TRACK YOUR RESULTS in a variety situations with ezTrackZ. Don't waste money on ineffective marketing. Visit http://www.eztrackz.com . Reach Karen at mailto:karenmailworkz.com or 902.835.5009. How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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