Website Marketing 101 - Get Articles by Scott Gears |  |
> Get Articles > Internet Marketing > Website Marketing 101 Website Marketing 101 Download as PDFScott Gears sshyperformancemedia.com Hyperformance Media http://www.hyperformancemedia.com When it comes to website marketing and promotions, you need to start here... Every website, whether new, old, or just a thought needs to consider the marketing that will be put that website in front of it's targeted audience. Sounds easy huh? It just takes time, perseverance, and the will to succeed! The hardest part is sorting through all the crap that's available to help you. Yes, I said crap. There is a mountain of businesses out there making incredible claims about FREE traffic generation, FREE hits, Mega sales, - or worse, for a small fee of $29.95 we can... blah, blah, blah. Save your money! I have spent enough for all of us. Following through with our suggestions offers you the most lucrative, ethical, and professional ways to achieve substantial results and still sleep at night. No, you don't have to go for your wallet, I will tell you about these programs in this article (for no charge). A good education will assist you the most. For professional assistance and results you can contact us and we will take care of all the details for you. If you already have a site, we recommend a Professional Website Analysis. Before You Build #1 Have a plan - Not just a good idea. Take your idea and formulate a complete plan around your goals. Highlight any USP's you may have. #2 Build Meta-tags into every category page! This is crucial to targeted traffic success with the Directories and Search Engines. You need to be found, not by your company name (only) but by "keywords" that the general public would use to find your type of business or service. DO NOT just pick any words, this is critical! #3 Use those keyword phrases throughout your site or particular page. Reinforce what topic you are addressing within that page (content). #4 Publish an article or newsletter that shows you are an authority on the topics you cover (or try to sell). Just a spiffy sales letter is not enough. This is also critical in acquiring the email addresses of prospective customers. #5 Create some banner ads with impact for future partnership advertising. You will use these on your site as well as banner partners you can swap impressions with. #6 Begin considering what types of businesses or partners would or could compliment your offerings. Start a list. #7 Important: Create a budget for marketing your website. Yes, there are many things that you can implement for free, however, successful websites HAVE spent money wisely to get them to where they are. Don't be fooled, you WILL spend money on marketing your website - it could be potentially more than what your website costs you to build. The verse goes like this... "Build it and they won't come". You may have already learned this, and that is why you're here. Copyright © 1996-2003 SS and Hyperformance Media There IS more, but you should start with these. Our website offers many additional areas that can also be pursued... or you can contact us if you just don't have the time or resources. How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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