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> Get Articles > Internet Marketing > Your Online Business Needs More Work

Your Online Business Needs More Work


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Jean Lam
jeanlamzineguru.com

Zine Guru
http://www.zineguru.com


As unbelievable as it may seem for some, money can really be made

online. But to succeed in the online world, a substantial effort,

dedication, patience and perseverance are required in order to

reap the rewards in the long run.



Below are ten important points to consider if you are serious

about making your online business success a reality.





1) Own a domain name



No one without a domain can profit online. A domain is a real

estate. You must own one. You must be prepared to develop one.

It's very important.





2) Have a professional website design



Amateur design is embarrassing and won't help you make money. If

you want people to treat you seriously and regard you as a

professional, get professional design assistance.





3) Be hungry



One reason people fail online is because they believe in the

"post it and they will buy" myth. The Internet doesn't work for

people who aren't DETERMINED to understand it and make it work.

You cannot lay back and profit online.





4) Sell value



Some people online sell crap. Crap will never make you

successful online, or off. What people want, particularly in

uncertain economic times, is VALUE. Value always sells.





5) Target Your Market



A common mistake among some web marketers is not generating

"targeted" traffic. Targeting your market can be the sole

component to increasing your sales dramatically. It makes a huge

difference in the response or conversion rates.





6) Build your database



Building your database and starting an opt-in e-mail list (also

referred to as an e-zine or online newsletter) ensures you'll

always have a ready supply of prospects to sollicit, and allows

you to create a continuous revenue stream that pays off every

month with little or no cost.



The fact is, the easiest and cheapest way to get targetted

traffic to your site for free is to send an e-mailing to past

prospects and clients asking them to check out your latest

offer.





7) Get the right tools



These tools consist of an email software capable of sending

mass personalized mailing to your subscribers so you can send

unlimited non-spam emails.





8) Test different key elements of your marketing



Headlines, appeals, calls to action, guarantees, prices,

advertising vehicles, etc. Most marketers either don't test at

all, don't test enough, or don't test properly, and as a result

get the same mediocre response.



But many ulta-successful marketers test almost religiously,

which is a crucial secret to their success.



This is the only secret to Internet marketing. The more you

test, the more money you will make, period. Test ads of all

sorts, sales letters, ordering systems, angles and everything

else that has to do with increasing orders. Set up your website

to test constantly right from the start!





9) Promotion



A well devised advertising strategy is the key to snowballing

your profits each month. Setup a daily promotion schedule and

stick to it. No business can survive without promoting. The

secret is consistency. Promote at least once per day, every

day to grow your business to mammoth sized proportions!





10) Time, Focus, Automate & Delegate



Manage your business time well, and focus on the most

productive activities. Automate and delegate where possible.





© 2003 by Jean Lam



-------------------------------------------------------------------

Jean Lam publishes the Zine Guru bi-monthly newsletter. To

subscribe, for cutting edge internet marketing tips, tricks, techniques

and secrets mailto:zinegurunewsgetresponse.com and receive

a FREE valuable ebook on Free Traffic Generation. Check out also

his internet marketing resource site at http://www.zineguru.com





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