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> Get Articles > Joint Ventures > Explode Your Profits through Joint Ventures
Explode Your Profits through Joint Ventures
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Matt Lopilato
mlopilatolopilatopublishing.com
Lopilato Publishing
http://www.lopilatopublishing.com
Just the term "joint venture" sounds complicated and make
you nervous, doesn't it? The misconception is people think
of legal contracts, fancy documents and lawyer fees when
they think of joint ventures. Well it doesn't have to be
that way and for the home business entrepreneur it is a
real easy way to instantly generate cash flow and can be
done over and over again. I am going to show you a real
simple step by step formula for doing joint ventures that
you can start right away with no cost to you.
OK, as an example, let's say you want to start a home
information marketing business but have no actual products
to sell yet. What are you to do about getting a product to
sell? You don't think you are imaginative enough to create
your own or you simply don't want to. Maybe you need to
generate cash real fast and can't afford to be spending
your time and money experimenting.
That's fine because you don't have to create your own
products to become very successful. In fact, if you
wanted to, you could run your business forever and never
make one single product of your own and still become
extremely wealthy.
Let me show you what I mean.
Step #1- RESEARCH YOUR TARGET MARKET
Seek out other businesses that sell similar products to
the types products you want to sell. It is important to
target a product that has a hot market for it.
This is very important. Do your research. You can start
by reading the many opportunities magazines that are at
every newsstand and bookstore.
A better way would be to research on the Internet for
your specific product and market. A great tool for doing
this is the free navigation tool-Alexa (www.alexa.com).
How it works is simple. You download it for free and it
sits on your web browser. The Alexa toolbar contains a
host of valuable information on the sites that you visit.
For example, traffic volume; site owner info; the number of
links pointing to a particular site; and sites that people
have surfed to after visiting a particular site.
I use this tool everyday and you should too!
Step #2- MAKE CONTACT.
This can be very informal. Write them a letter or email them
or even telephone them. I prefer the email method for
the initial contact. Most people check their email messages
before their phone messages and they also respond much
quicker. But in your email message, write a brief summary
of your win-win proposal and tell them that you will
follow up in 2 days with a phone call. Ask what time is
the most convenient for them to be reached.
Step #3- MAKE THE OFFER
In your telephone conversation, discuss the terms of your
proposed joint venture. This is where you spell out the
specifics of your idea and more importantly how they will
benefit.
For example, you tell XYZ Company that you want to sell
their home study course for them through your home
business. The details might go something like this:
You would like a joint venture agreement where you will
market their product and they will ship it directly to
your customer. Both of you will split the profit 50/50.
They will handle cost of inventory and shipment of the
products and you will handle your costs for the advertising
associated with generating the sales. Simple and fair right?
Well that's all there is to it.
Work out the details on how you are to be paid, put
everything in writing (in the form of a joint venture
agreement) and both sign it and you are done.
Warning- Never disclose the exact methods and specific
marketing strategies that you plan to use to generate sales.
Just make sure you structure the agreement so you are
protected and can't be left liable for something your
partner does.
Hint- here are some websites that offer free legal
contracts you can print out free of charge:
http://www.lectlaw.com/formb.htm
http://www.uslegaleforms.com/corporate.htm
http://www.qickforms.com
Now put it in writing and both sign it and you are done.
Now let's look at the benefits to this. XYZ Company wins
because they don't lift a finger to generate the sales yet
they are receiving half from each sale. You win because
you instantly start making money selling a marketable
product that has already proven to be successful
(from your research efforts) and it cost you nothing to
develop it.
Both of you get to grow your client list, which is created
every time you sell the product to someone new. It is a
win-win situation and this type of joint venture is done
everyday. You can do the same style joint venture agreement
with a dozen different partners if you want. You will find
most people very willing to talk with you about any kind
of deal structured this way.
Step #4- ASK, ASK, ASK...
That's right! Don't be afraid to ask.
Follow my simple process and start contacting businesses
today. Do you know that most people never do joint
ventures because they are scared they will be turned down,
that nobody will accept their idea?
This is simply not true. Most will be more than happy to
talk with you about it but the key ingredient is you.
The type of joint venture and the terms you agree on can
be any combination of things.
This article shows just one simple method but there are
thousands of ways of putting together a deal similar to
this one where you both are winners.
Use your imagination and be flexible. Does this
effort take some time and work? YES! But you will reap
the benefits afterward. Take action today and watch the
money roll in tomorrow.
Note- I didn't get into exclusivity agreements or
intellectual property marketing agreements because they
are more detailed and complex topics that would require
full separate articles of their own.
Best Wishes for Your Success
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Matt Lopilato, Author & President
Lopilatopublishing.com
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