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> Get Articles > Legislation and Legal Issues > Go Ahead And Use That Copyrighted Material, It's Fair Use!

Go Ahead And Use That Copyrighted Material, It's Fair Use!


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Stephen Bucaro
bucarotechelpearthlink.net

Bucaro TecHelp
http://bucarotechelp.com


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Permission is granted for the below article to forward,

reprint, distribute, use for ezine, newsletter, website,

offer as free bonus or part of a product for sale as long

as no changes are made and the byline, copyright, and the

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Go Ahead And Use That Copyrighted Material, It's Fair Use!



Copyright(c)2003 Stephen Bucaro



Most people would like to use a picture or some textual

information they found on the Web, but they assume that

copyright law prevents them from doing so. The copyright

law provides a "fair use" exception that permits you to

legally use copyrighted material for many purposes.



You can legally use copyrighted music, pictures, and

textual information that you find on the Web for purposes

such as critical review, news reporting, teaching or

training materials, or a research report. This type of use

is not a copyright infringement.



Copyright law does not precisely define fair use.

Determination of whether a use is fair use is made on a

case-by-case basis, determined by the following factors:



* The purpose and character of the use.



Examples of fair use are quoting passages for a critical

review, a news report, a parody or satire, to illustrate

a lesson, or a research report.



Fair use is very liberal for non-profit educational

purposes. But using copyrighted material in for-profit

training materials is much more restricted. In this case,

you need to get permission to use the material from the

copyright owner.



The use of a copyrighted character in a parody of the

performance that the character appears in is fair use.

Don't use a copyrighted character to parody a different

topic.



* The nature of the copyrighted material.



Fair use is very liberal when quoting factual material

in editorials, news reports, and research reports. Using

quotes from non-fictional or creative material is much

more restricted. In that case, stick to short quotes for

critical review, or get permission to use the material

from the copyright owner.



* The portion used in relation to the material as a whole.



Use of only a small portion of a copyrighted work for the

purposes mentioned above is usually fair use. The part of

the material you use should also be only a small portion

of the new work you are creating.



Make sure that the small portion that you are using is not

the most significant part of the copyrighted material.

Even though the part you use may be only a small portion

of the material, if it is the heart of the work, that

would be infringement. There is no clearly defined

definition as to what portion of a work the use of is

infringement.



* The effect on the value of the copyrighted work.



Make sure that the part of the work you use does not make

your new work substitutable for the copyrighted work. If

so, that is an infringement because it has reduced the

marketability of the copyrighted work.



= Using Pictures of People



Use of a person's picture in a news story is fair use. You

can use the person's picture even if that person has only

a minimal connection to the news story. You can use a

person's picture in an article on a subject of general

public interest.



Determining whether you need permission to use a person's

name or picture depends on whether it's used to help sell

a product or service. You cannot use a person's name,

picture, or voice for commercial benefit without obtaining

their permission. Sometimes the distinction between use as

news and use for commercial purposes and is blurred. For

example, a web site might feature news stories and

advertising.



Never position a person's name or picture on a web page in

a way that implies that they endorse a product or service

without their permission. Never position a person's name

or picture on a web page in proximity to a news story with

a negative connotation. For example, if you position a

person's picture just above a story about homosexuality,

you might be sued for character defamation.



= Use of Trademarks



You can use a trademark to advertise that you sell or

service products of a particular brand. Don't use a

trademark to falsely misrepresent yourself as an

authorized agent of that brand's company. You can also use

a competitor's trademark in comparative advertising. If you

do, make sure your claims are absolutely honest and can be

substantiated.



Sometimes a trademark inadvertently shows up in a

photograph. For example, an advertisement or a container's

label may show up in a photograph. There is rarely a

problem using a photograph for noncommercial use that

shows a trademark. Never use a photograph showing a

trademark in such a way as to imply that the trademark's

owner endorses a product or service.



To be absolutely safe, you should get the trademark owner's

permission. Many trademark owners will be happy to give

you permission without charge. In fact, many companies

pay fees to promote their trademark.



= Copyright Infringement



Other than for fair use purposes, don't expect to get away

with using copyrighted material from the Web without the

owner's permission. Some companies use Web crawlers to

search for unauthorized use of their copyrighted material.



Make sure the person who gives you permission to use

copyrighted material actually owns the copyright to the

material, or the real owner could sue you for infringement.

Usually, if the person who gave you permission

misrepresented their ownership, you cannot be sued because

you would be an "innocent infringer".



In this article you have learned that there are many

purposes for which you can legally use copyrighted

material from the web. If you follow the copyright law's

rules for fair use it is not a copyright infringement.



Disclaimer: This information is provided with the

understanding that the author is not a lawyer. If legal

advice is required, the services of a competent

professional should be sought. By using this material, the

user assumes complete responsibility for any and all

damages resulting from that use.



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To learn how to maintain your computer and use it more

effectively to design a Web site and make money on the Web

visit http://bucarotechelp.com

To subscribe to Bucaro TecHelp Newsletter Send a blank

email to mailto:bucarotechelp-subscribetopica.com

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