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> Get Articles > Management and Best Practice > Being Passionate About Your Business

Being Passionate About Your Business


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Bob Brolhorst
bbrolhorstwave5marketing.com

A-1 Internet Marketing Newsletter
http://www.wave5marketing.com/newsletter.htm


Being Passionate About Your Business

By Bob Brolhorst



A business friend of mine once told me, "You have a big ego when it comes

to your business." I agreed, although it sounded like he was criticizing me.

Looking for an explanation, he said that my problem was that my ego would

cause me to lose sight of the downfalls. Again, I agreed, because this man

was wise and had a good business sense about him.



Thinking back on that conversation, however, I no longer agree. First, how

can we as business owners NOT have an ego about a business we started,

grew, nurtured, and picked it up when it was down? What's wrong with looking

back and saying, "We have done it" or, better yet, "We are doing it"?



Having an ego about our business will not make us lose sight of potential

problems. Because our businesses are defined by us and grown with our own

set of goals, hence becoming an extension of us as people, we are ever so

careful to watch for those downfalls or problems that may be lurking in the

distance. We all know that, if we are caught by surprise, we could suffer

great setbacks.



If having an ego about our business means that we feel invulnerable, that

no one can touch us because "We made it!" and "We're special," then yes,

having that ego could very well cause problems down the road. Losing all

sense of vulnerability in building and maintaining our business could cause us

to lose all we worked so hard for.



Entrepreneurial skills can be learned. Having the ego to keep working to make

it succeed takes great endurance, and a good support group. At one point when

I was growing my business I refused to listen to anyone who dared to tell me

that my dream was a waste of time and that my goals were set too high. I did

almost lose the business at one particular point, but I didn't, because I was able

to see what was coming and ask questions, find advice, and find solutions. Was

my ego bruised? Yes, a little bit little right at first, but knowing how much I

learned from that one expiereince also made me feel more sure of myself,

because I had learned how to fix the problems before I let them ruin my

business.



A healthy ego can be a good thing. To keep it from riuning you and your business

remember that every business is suspect to some risks and the best part of an

ego is to always know that risks exist. Look out for it, realize it before it hits

you, and learn how to fix those problems before it is too late. Learning how

to fix those problems will help keep that valuable ego alive and well. Be proud

of what you've accomplished so far and be proud of your goals. But make sure

that there's at least one foot on the ground to keep you steady so your ego

doesn't get away from you, leaving you and your business at risk





Bob Brolhorst

Wave 5 Marketing

bbrolhorstwave5marketing.com

http://www.wave5marketing.com





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