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> Get Articles > Management and Best Practice > How Effectively Do You Influence?

How Effectively Do You Influence?


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Manya Arond-Thomas
manyaarond-thomas.com

Manya Arond-Thomas & Company
http://www.arond-thomas.com


Are you aware of your influence effectiveness? Do you know

if you are using the most appropriate influence strategies

for your role, for your audience, and for the situation?

Are you able to use the appropriate influence strategies

effectively? These are questions that every leader should

address and answer.



We communicate to influence others. We are either on the

giving or the receiving end of an endless stream of

influencing, persuading, requesting, demanding, cajoling,

exhorting, inveigling and manipulating each other to further

our ends. Think about how many times a day you request

others to do things, seek buy-in to a strategy, encourage

greater productivity, suggest how people should think about

things, or offer thoughts on attitudes or behaviors others

need to change.



While there are a number of relationship management

abilities critical for people who want to be outstanding

leaders, influence is the core competency in the domain of

relationship management according to the Hay Group, creators

of the Emotional Competence Inventory.



Influence effectiveness depends on a combination of factors

including: choice of influence tactic, your skill at using

the tactic, your organizational power base, and your

personal power base. There are ten common influence tactics

that people can use ethically:



*Legitimizing – referring to or using recognized authority



*Logical Persuading – using logic to persuade the

influencee.



*Appealing to Friendship –asking friends for favors or

assistance



*Socializing – establishing rapport to find commonalities

and to build a connection



*Consulting – presenting a problem and asking for the

influencee’s input



*Stating – boldly and directly stating what you want,

believe, or need



*Appealing to Values – inspiring cooperation by appealing

to values, emotions, or feelings



*Modeling – setting an example for others to follow



*Exchanging – giving something of value to the influencee

in return for something you want



*Alliance Building – building an alliance of supporters who

can help you influence others



Note that there are four common ways that people can and do

influence without integrity. These include: avoiding,

manipulating, threatening, and intimidating.



We have personality style preferences for how we perceive

and process information that predispose us both to use

certain influence strategies naturally and to be more

receptive to some than to others. However, each influence

tactic requires a unique set of skills, which can be learned

if you don’t come by them naturally. In choosing a tactic,

you need to know what the situation requires as well as how

and to what your listener responds. For example, does your

listener make decisions based on logic or based on

people-centered values? Do they value affiliation and a

participatory approach or do they respond more to legitimate

authority?



Influence skills include a number of verbal skills such as

asserting, probing, persisting, speaking conversationally,

and willingness to ask for favors. Yet, equally important

are non-verbal skills such as conveying energy and

enthusiasm, using a compelling tone of voice, using

authority without appearing heavy-handed, sensitivity to

others’ feelings and needs, and building rapport and trust.



As a leader, it behooves you to have an accurate assessment

of your influence effectiveness. You can do this best

through a formal 360-degree assessment or short of that, ask

your colleagues and friends for feedback, both positive and

constructive, on how they perceive your influence skills.





(c) Copyright 2003. Manya Arond-Thomas, all rights reserved.



Manya Arond-Thomas, M.D., is the founder of Manya

Arond-Thomas & Company, a coaching and consulting firm that

catalyzes the creation of “right results” through

facilitating executive development, high-performance teams

and organizational effectiveness. She can be reached at

(734) 480-1932 or e-mailed at mailto:manyaarond-thomas.com

Subscribe to Emotional Intelligence at Work

mailto:manya_listaweber.com





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