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What Makes You a Success?
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Kent Smith
kentweb-biz-today.com
Web Biz Today
http://web-biz-today.com
What Makes You a Success? By Kent Smith Copyright 2001
What makes a success? Is it fame, fortune, free time, fancy
cars, big houses, fancy vacations, love and companionship,
or something else?
In marketing, you must consider these things not only
through your perspective but from your target customer as
well.
You must help your customer, prospect or client fulfill
their wants, needs and desires that equate to success if
you ever expect to attain your success.
Look at the definition taken from the Encarta World English
Dictionary.
suc·cess (plural suc·cess·es) noun
1. achievement of desired aim: the achievement of
something planned or attempted 2. attainment of fame,
wealth, or power: impressive achievement, especially the
attainment of fame, wealth, or power 3. something that
turns out well: something that turns out as planned or
intended 4. somebody who has significant achievements:
somebody who has a record of achievement, especially in
gaining wealth, fame, or power
[Mid-16th century. From Latin successus, from success-,
the past participle stem of succedere (The original
English sense was "result, outcome.")]
Many of us, especially men, tie success to the amount of
money we make, the size of our net worth and the "toys" we
have in relation to others.
Women on the other hand do not necessarily equate success
with money. But they see success in the strength and
quality of their relationships whether it is friends,
lovers, kids or family.
This is important because if you are marketing to men and
want to achieve the success you want you MUST help them
achieve the success they are looking for. Same goes for
your female customers. The thing is you generally cannot
achieve both at the same time!
My personal view of success is not much different than
most. I am successful if I provide for my family both
financially and emotionally. That is why I love Internet
marketing so much! It gives me the freedom to do both of
these well.
One last key point to consider is that in most cases,
especially in a consumer situation, the woman is the holder
of the money!
So who are you targeting in your marketing campaign? Is it
a success? Are you helping others? If you are, it WILL
pay off in the end. Stay the course to your success.
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Kent is a published author, webmaster and online marketer!
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