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> Get Articles > Motivation > What Makes You a Success?

What Makes You a Success?


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Kent Smith
kentweb-biz-today.com

Web Biz Today
http://web-biz-today.com


What Makes You a Success? By Kent Smith Copyright 2001



What makes a success? Is it fame, fortune, free time, fancy

cars, big houses, fancy vacations, love and companionship,

or something else?



In marketing, you must consider these things not only

through your perspective but from your target customer as

well.



You must help your customer, prospect or client fulfill

their wants, needs and desires that equate to success if

you ever expect to attain your success.



Look at the definition taken from the Encarta World English

Dictionary.



suc·cess (plural suc·cess·es) noun



1.  achievement of desired aim:  the achievement of

something planned or attempted 2.  attainment of fame,

wealth, or power:  impressive achievement, especially the

attainment of fame, wealth, or power 3.  something that

turns out well:  something that turns out as planned or

intended 4.  somebody who has significant achievements: 

somebody who has a record of achievement, especially in

gaining wealth, fame, or power



[Mid-16th century. From Latin successus, from success-,

the past participle stem of succedere (The original

English sense was "result, outcome.")]



Many of us, especially men, tie success to the amount of

money we make, the size of our net worth and the "toys" we

have in relation to others.



Women on the other hand do not necessarily equate success

with money. But they see success in the strength and

quality of their relationships whether it is friends,

lovers, kids or family.



This is important because if you are marketing to men and

want to achieve the success you want you MUST help them

achieve the success they are looking for. Same goes for

your female customers. The thing is you generally cannot

achieve both at the same time!



My personal view of success is not much different than

most. I am successful if I provide for my family both

financially and emotionally. That is why I love Internet

marketing so much! It gives me the freedom to do both of

these well.



One last key point to consider is that in most cases,

especially in a consumer situation, the woman is the holder

of the money!



So who are you targeting in your marketing campaign? Is it

a success? Are you helping others? If you are, it WILL

pay off in the end. Stay the course to your success.



------------------------------------------------------------

Kent is a published author, webmaster and online marketer!

Visit <a href="http://web-biz-today">http://web-biz-today</a> for the latest tips to help home

based businesses survive and thrive online! And subcribe to

Web Biz Today Ezine

<a href="mailto:webbiztoday-subscribetopica.com

">mailto:webbiztoday-subscribetopica.com

</a> ------------------------------------------------------------

This article may be reprinted in it entirety along with the

enclosed resource box.








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