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> Get Articles > Negotiation > Learn To Negotiate And Get Paid More

Learn To Negotiate And Get Paid More


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Angela Booth
angelazip.com.au

Learn To Negotiate And Get Paid More
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Summary: Here's how to increase your income without working harder: negotiate better deals for yourself.





Category: Small Business



Words: 750





Learn To Negotiate And Get Paid More





Copyright © 2003 by Angela Booth







Like to double your earnings without working harder? Learn to

negotiate.



Everything is negotiable, and you should make it a rule to

negotiate on every job. Often all you need to do to get a better

deal is to ask. Unfortunately, few freelancers ask. In fact, many

of them don't even realize that asking for more pay is possible.



The good news about your negotiating skills is that no matter

what they're like now, they'll improve the more you use them.

Deliberately set out to find areas in which you can negotiate

better deals for yourself, just so that you get the practice.





= Be willing to walk away



This is the heart of negotiation. If you're not willing to walk

away from the deal, you have no leverage. So before you get into

a negotiation, work out your minimum acceptable payment rate.



Let's walk through a typical scenario, and see how a typical

freelancer handles a typical situation.



You're a freelance copywriter and you've been talking to a

company about creating a quarterly print newsletter for them.

You've sub-contracted out the photography, graphic design, and

printing. You've estimated the number of hours writing the copy

and coordinating the project will take, and you're quoting a

lower hourly rate than you'd usually ask for. You're

undercharging, because work's been slow and you want this job.



You shaved your hourly rate, because the total quote seemed like

a large sum you were sure the client wouldn’t go for.



Why did you assume this? If you'd stopped and thought about it,

you might have realized that you have no evidence for this

assumption.



In this kind of situation, you have no leverage. You're not

thinking clearly. The low hourly rate you quoted the client is a

figure you should have kept to yourself, it's your minimum

acceptable rate, and it's the line drawn in the sand that you

WON'T cross. Never reveal your lowest possible rate.



You should have quoted a higher-than-normal hourly rate, and left

yourself room to negotiate. You may even have been surprised ---

the client may have accepted the rate you quoted without blinking

an eye.



So in any negotiation, you need to know:



* What would I like to receive?



* What's the minimum I will accept?



Once you know what these two numbers are, you have leverage. You

can enter the negotiation with confidence. Remember that the

basis of all negotiation is your willingness to walk away.



Paradoxically, the more willing you are to walk away, the less

you'll need to take this option. The first time this happens to

you it will seem like a revelation, but it's the way things work.





= Know what others are charging



Your clients will comparison-shop, and you should know what

others are charging for the work you do.



If, as in our scenario above, you're a copywriter, you'd get on

the phone and call several local copywriters and ask what they're

charging. No need to pretend to be a client, simply ask.



If you're too shy to do this, no problems. Go online and enter

your line of work into Google.com. Many freelancers publish their

rates online.



This does NOT mean you have to match rates which are lower.

People have all kinds of reasons for setting their rates. If you

have skill and experience you can happily charge a higher rate.

You'll also be able to point out to anyone who asks, exactly why

your rates are higher.





= Increase your rates



If you haven't raised your rates in a year, it's time to increase

them. Work out what you'd like to receive, and simply start

charging the new amount.



Put a small sticker on your invoices to say: "New rates from June

30, $X per hour".





Getting more pay boils down to being willing to ask. So don't

forget to ask --- you will be amazed at how easily your clients

agree. (Think about it --- if they're happy with you, they want

to keep you happy.)





~~RESOURCE BOX: PLEASE INCLUDE IF PUBLISHING~~

Veteran multi-published author and copywriter Angela Booth crafts

words for your business --- words to sell, educate or persuade.

E-books and e-courses on Web site. FREE ezines for freelance

writers: http://www.digital-e.biz/





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