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> Get Articles > Networking > Networking - Your Way To Build Business Relationships - Part 3

Networking - Your Way To Build Business Relationships - Part 3


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Dianne M. Daniels
ddanielsimageandcolor.com

Image & Color Services
http://www.imageandcolor.com


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Networking - Building Business Relationships, Part 3 By Dianne M.

Daniels, Certified Image Consultant / Color Analyst



This issue, we’ll continue this discussion of Networking as a way

to build relationships with Easy Steps to Lively Conversation and

using Body Language to effectively deliver your message.



Lively Conversation is one of many ways to help you be more

memorable in your Networking pursuits. Use the steps listed to

help you be a more memorable conversationalist:



1. Read at least one newspaper a day - good conversationalists

are well-read, well-versed and well- rounded individuals who are

interested in what is going on in the world, and can talk about

subjects intelligently. Reading the paper makes ‘working’ any

room infinitely more manageable. Information is power. Building

your personal 'knowledge bank' lets you contribute to

conversations with more ease and interest. Remember, you don’t

have to be an expert on every current event. Be well-read enough

to initiate or contribute to conversations. You need enough

knowledge of general topics to pose intelligent questions.



If you are pressed for time, at least scan the headlines and

first paragraphs. Fortunately, newspapers are written for busy

people and so the major elements of any story -- the who, what,

where, when and how -- are almost always covered in the first

paragraph.



Read the business section -- whether or not you find it

particularly appealing at first. Whether you have a job, a

career, or own your own business, you are in business and you

need to know what is going on in the business world. You will be

dealing with other people who are in business, and you need to

know.



Read the sports page -- even if you aren’t an avid fan, you are

sure to run into avid fans (perhaps among peers or customers) and

that is a tremendous way to build rapport. Your goal in 'working'

a room is to build relationships and help people feel comfortable

with you. This information could be useful later -- many business

deals have been completed at sporting events!



Read the lifestyle section. Here you will find feature articles,

book excerpts and reviews, humor, editorial commentary, fashion

news, and articles on health, social issues and...well,

lifestyles.



2. Read newsletters, professional journals, and minutes -

sometimes we are invited to events sponsored by organizations

with which we’re not entirely familiar. Such events as charity

fund-raisers, political dinners, or clients’ Christmas parties

may require some special preparation. The best way to get a

handle on any organization is to read its newsletter or

professional journal. These publications can be invaluable

resources. If you invest the time to read them, you will be well

compensated. You won’t be an outsider; you will be familiar with

the group and its people, and have all the information you need

to ask questions and start conversations.



Should you recognize an organization’s member or a company’s

staff member or executive from a photo you saw in the newsletter

or journal, you can bet that person will appreciate and welcome

you. The same is true of reading minutes of the organization’s

meetings (if publicly available). You will impress people with

your interest, get a better feel for what has been going on in

the group, and you’ll be prepared to contribute interesting and

pertinent information to conversations.



3. Take note and take notes - Other people’s clever remarks and

stories can be interesting, humorous, or poignant conversation

starters. These statements or situations come from friends,

associates, children, people on the street -- practically anyone.

They happen in the home, the office, at the health club or hair

stylist -- anywhere you have your ears open. One advantage of

these stories is that the hero or heroine is always someone else.

Public speakers are taught to use stories with the premise that

'Stories sell'. Whether you’re selling a product, service or in

the case of Networking, yourself, stories can create immediate

relationships and common ground.



4. Use humor - Humor has a special way of bringing people

together. It can quickly establish rapport and warmth among

people who would otherwise be strangers. It’s a unique and

magical elixir that can even heal the body. You don’t have to be

a standup comic to use humor. Humor can be defined in two ways:

First, it is the quality of being funny; and second, it is the

ability to perceive, enjoy or express something funny. But humor

should be used judiciously, because it can offend as well as

delight. Use the AT&T rule to check any story or joke. Is it

Appropriate? Is it Tasteful? Is it Timely?



5. Listen actively, not passively. Active listening means hearing

what people say, concentrating on them and their words, and then

responding. When we really concentrate on that one person, we

improve our chances of remembering both the person and the

conversation.



Using Body Language to Effectively Deliver Your Message



'It’s good to meet you' is only believable if your warm, sincere

smile matches your words and is reflected in your eyes. This line

doesn’t play very well through a frown, or even through a look of

indifference. Eye contact is critical in building rapport. A

roving eye gives the impression of insincerity. Eye contact does

not mean glaring or staring, which can be rude. 'Looking away'

may suggest that we’re scanning the room for better

opportunities.



We learn a lot about other people from their eyes, and show them

a lot about ourselves with ours. A handshake is the business

greeting in America. Jellyfish need not apply here. A firm clasp

is the handshake of preference for greeting people, agreeing to a

deal, and departing as friends. Here are some Handshakes to

avoid:



The Jellyfish. A limp hand moves your way. You grasp it and it

turns to mush. People with jellyfish handshakes create the

impression that they are spineless-an unsavory perception, for

sure.



The Knuckle Breaker. Your hand disappears into a vice and comes

back the worse for wear. This kind of power play is best left to

members of the World Wrestling Federation.



The Finger Squeeze. This person doesn’t clasp your hand; he or

she grabs your fingers only. When done with a light touch, this

gesture appears prissy and/or suggests that the person isn’t sure

he wants to touch your whole hand.



The Covered Handshake. In this handshake, one of the parties puts

his or her left hand over the hands clasped in the handshake.

Those of us who are 'touchers' may perceive this as a show of

warmth. But others may see it as a power play or feel that they

are being patronized. There may be times when a covered handshake

is perfectly appropriate. Be sensitive to other people’s

responses, and let your intuition be your guide. Men have been

trained from childhood to shake hands. Women must master the art

as well. It’s up to the woman to extend her hand first, whether

she is meeting a man or another woman. Men are taught to wait and

see if the woman initiates a handshake.



A good handshake involves web-to-web contact. Look at your hand:

the area between your thumb and forefinger is the ‘web’. Shaking

hands with someone means making sure that your ‘web’ contact

their ‘web’. This is a complete handshake, one that means you’re

not avoiding contact or conversation.



Another handshake ‘don’t’ involves a rapid up-and-down motion, or

‘pumping’ the other person’s hand. This type of handshake is not

only tiring, but may be injurious to someone who is older or

frailer than you are. If hearty, pumping handshakes are part of

your outgoing personality, don’t stop being outgoing, just tone

down your handshake so as not to injure or offend anyone.



Now that you’re a Lively conversationalist and you know more

about Body Language and handshakes, next month we’ll complete the

Networking series with a discussion of Cultivating Relationships

After The Event, including when to ask for something from a new

business relationship and ways to say Thank You.



© 2003 Dianne M. Daniels is a Certified Image Consultant, Color

Analyst and Professional Speaker, founder of Image & Color

Services, and the publisher of The Image & Color Digest, a

monthly ezine. Visit Image & Color Services at

http://www.imageandcolor.com . Email:

mailto:ddanielsimageandcolor.com





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