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> Get Articles > Networking > Networking - Your Way To Build Business Relationships - Part 3
Networking - Your Way To Build Business Relationships - Part 3
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Dianne M. Daniels
ddanielsimageandcolor.com
Image & Color Services
http://www.imageandcolor.com
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Networking - Building Business Relationships, Part 3 By Dianne M.
Daniels, Certified Image Consultant / Color Analyst
This issue, we’ll continue this discussion of Networking as a way
to build relationships with Easy Steps to Lively Conversation and
using Body Language to effectively deliver your message.
Lively Conversation is one of many ways to help you be more
memorable in your Networking pursuits. Use the steps listed to
help you be a more memorable conversationalist:
1. Read at least one newspaper a day - good conversationalists
are well-read, well-versed and well- rounded individuals who are
interested in what is going on in the world, and can talk about
subjects intelligently. Reading the paper makes ‘working’ any
room infinitely more manageable. Information is power. Building
your personal 'knowledge bank' lets you contribute to
conversations with more ease and interest. Remember, you don’t
have to be an expert on every current event. Be well-read enough
to initiate or contribute to conversations. You need enough
knowledge of general topics to pose intelligent questions.
If you are pressed for time, at least scan the headlines and
first paragraphs. Fortunately, newspapers are written for busy
people and so the major elements of any story -- the who, what,
where, when and how -- are almost always covered in the first
paragraph.
Read the business section -- whether or not you find it
particularly appealing at first. Whether you have a job, a
career, or own your own business, you are in business and you
need to know what is going on in the business world. You will be
dealing with other people who are in business, and you need to
know.
Read the sports page -- even if you aren’t an avid fan, you are
sure to run into avid fans (perhaps among peers or customers) and
that is a tremendous way to build rapport. Your goal in 'working'
a room is to build relationships and help people feel comfortable
with you. This information could be useful later -- many business
deals have been completed at sporting events!
Read the lifestyle section. Here you will find feature articles,
book excerpts and reviews, humor, editorial commentary, fashion
news, and articles on health, social issues and...well,
lifestyles.
2. Read newsletters, professional journals, and minutes -
sometimes we are invited to events sponsored by organizations
with which we’re not entirely familiar. Such events as charity
fund-raisers, political dinners, or clients’ Christmas parties
may require some special preparation. The best way to get a
handle on any organization is to read its newsletter or
professional journal. These publications can be invaluable
resources. If you invest the time to read them, you will be well
compensated. You won’t be an outsider; you will be familiar with
the group and its people, and have all the information you need
to ask questions and start conversations.
Should you recognize an organization’s member or a company’s
staff member or executive from a photo you saw in the newsletter
or journal, you can bet that person will appreciate and welcome
you. The same is true of reading minutes of the organization’s
meetings (if publicly available). You will impress people with
your interest, get a better feel for what has been going on in
the group, and you’ll be prepared to contribute interesting and
pertinent information to conversations.
3. Take note and take notes - Other people’s clever remarks and
stories can be interesting, humorous, or poignant conversation
starters. These statements or situations come from friends,
associates, children, people on the street -- practically anyone.
They happen in the home, the office, at the health club or hair
stylist -- anywhere you have your ears open. One advantage of
these stories is that the hero or heroine is always someone else.
Public speakers are taught to use stories with the premise that
'Stories sell'. Whether you’re selling a product, service or in
the case of Networking, yourself, stories can create immediate
relationships and common ground.
4. Use humor - Humor has a special way of bringing people
together. It can quickly establish rapport and warmth among
people who would otherwise be strangers. It’s a unique and
magical elixir that can even heal the body. You don’t have to be
a standup comic to use humor. Humor can be defined in two ways:
First, it is the quality of being funny; and second, it is the
ability to perceive, enjoy or express something funny. But humor
should be used judiciously, because it can offend as well as
delight. Use the AT&T rule to check any story or joke. Is it
Appropriate? Is it Tasteful? Is it Timely?
5. Listen actively, not passively. Active listening means hearing
what people say, concentrating on them and their words, and then
responding. When we really concentrate on that one person, we
improve our chances of remembering both the person and the
conversation.
Using Body Language to Effectively Deliver Your Message
'It’s good to meet you' is only believable if your warm, sincere
smile matches your words and is reflected in your eyes. This line
doesn’t play very well through a frown, or even through a look of
indifference. Eye contact is critical in building rapport. A
roving eye gives the impression of insincerity. Eye contact does
not mean glaring or staring, which can be rude. 'Looking away'
may suggest that we’re scanning the room for better
opportunities.
We learn a lot about other people from their eyes, and show them
a lot about ourselves with ours. A handshake is the business
greeting in America. Jellyfish need not apply here. A firm clasp
is the handshake of preference for greeting people, agreeing to a
deal, and departing as friends. Here are some Handshakes to
avoid:
The Jellyfish. A limp hand moves your way. You grasp it and it
turns to mush. People with jellyfish handshakes create the
impression that they are spineless-an unsavory perception, for
sure.
The Knuckle Breaker. Your hand disappears into a vice and comes
back the worse for wear. This kind of power play is best left to
members of the World Wrestling Federation.
The Finger Squeeze. This person doesn’t clasp your hand; he or
she grabs your fingers only. When done with a light touch, this
gesture appears prissy and/or suggests that the person isn’t sure
he wants to touch your whole hand.
The Covered Handshake. In this handshake, one of the parties puts
his or her left hand over the hands clasped in the handshake.
Those of us who are 'touchers' may perceive this as a show of
warmth. But others may see it as a power play or feel that they
are being patronized. There may be times when a covered handshake
is perfectly appropriate. Be sensitive to other people’s
responses, and let your intuition be your guide. Men have been
trained from childhood to shake hands. Women must master the art
as well. It’s up to the woman to extend her hand first, whether
she is meeting a man or another woman. Men are taught to wait and
see if the woman initiates a handshake.
A good handshake involves web-to-web contact. Look at your hand:
the area between your thumb and forefinger is the ‘web’. Shaking
hands with someone means making sure that your ‘web’ contact
their ‘web’. This is a complete handshake, one that means you’re
not avoiding contact or conversation.
Another handshake ‘don’t’ involves a rapid up-and-down motion, or
‘pumping’ the other person’s hand. This type of handshake is not
only tiring, but may be injurious to someone who is older or
frailer than you are. If hearty, pumping handshakes are part of
your outgoing personality, don’t stop being outgoing, just tone
down your handshake so as not to injure or offend anyone.
Now that you’re a Lively conversationalist and you know more
about Body Language and handshakes, next month we’ll complete the
Networking series with a discussion of Cultivating Relationships
After The Event, including when to ask for something from a new
business relationship and ways to say Thank You.
© 2003 Dianne M. Daniels is a Certified Image Consultant, Color
Analyst and Professional Speaker, founder of Image & Color
Services, and the publisher of The Image & Color Digest, a
monthly ezine. Visit Image & Color Services at
http://www.imageandcolor.com . Email:
mailto:ddanielsimageandcolor.com
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