Writing and Using Press Releases - Get Articles by Craig Lock |  |
> Get Articles > News Releases and Public Relations > Writing and Using Press Releases Writing and Using Press Releases Download as PDFCraig Lock clockxtra.co.nz Craig Lock's Book Page http://www.nzenterprise.com/writer/books.html USING AND WRITING PRESS RELEASES by Craig Lock Thought I'd share a bit about using press releases as an internet marketing tool, based on our recent experiences. We at Eagle Productions (NZ) have done quite a bit of research on press release services recently and we use them here frequently to "spread the word" about our various sites and activities from here in far-off New Zealand to our biggest market (by far), Americans. From this we find doing press releases to be quite effective. While it's hard to quantify the precise results of press releases, one thing just seems to lead to another (and usually leads to valuable "contacts and exposure" - "exciting, naughty and nice!")...and I do find submitting them to be a most effective form of advertising in the "on and off-line world". Together with submitting my articles to announcement lists, like Article Announce, Free Content and Publish in Yours. That is our MAIN internet marketing strategy. A quick word of advice in writing press releases...It is vital that the press release about your business is newsworthy and try to capture attention with a good "catchy" headline. Make it "spicy and add 'zing' (like KFC) to make it sizzle!" Also you can send your news release by "snail mail" or by e-mail. I do all my submissions to these services via e-mail. Recently we've had a number of releases about our activities here on the other side of the world published by PR Web, which is a free service ("cheapskate"!)... and traffic to our sites mentioned has increased substantially already. Their address is: http://www.prweb.com . ( PR Web recommend adding a link back to them to add credibility to your web site - good idea, I think! Incidentally, we have a press release up there today (10th June) in case you want to have a look) .. The Comitatus Group also offer a FREE press release service. Their web address is: http://www.comitatusgroup.com/pr/pr_save.asp Other Press Release services we've used are: Emailwire.com: http://www.emailwire.com/ . They are mainlyfor corporate businesses, but check them out. Also Xpress, who distribute news releases by e-mail. (Their address is newsxpresspress.com). You can also use eNewsRelease.com We have no connection with these news distribution services, but have found them all to be effective in increasing "hits" after a news release. Use press releases to get the word out about your web site, product or service. They DO WORK. Lastly, I don't think you need to be a writer to write good press releases. (In fact, it may work against us, as we do tend to "waffle on" a bit and sometimes I don't write in sufficient "business-speak".) My advice is just write in your own "natural" style - the one in which you feel MOST COMFORTABLE... as I've tried to do in this article. Don't take life too seriously and have FUN writing your press releases. Hope this may help you readers "out there" in cyberspace, as we at Eagle Productions and our associates learn something new about on-line and off-line promotion each day. "Success is a PROCESS of sharing (knowledge, insights, wisdom and experiences) with others and not simply a matter of arriving at a destination." Take pleasure in the journey. Craig Lock --- Craig Lock from Eagle Productions is the author of the ORIGINAL creative writing course on the internet by a published writer. Check out his Creative Writing Course at http://www.nzenterprise.com/writer/creative.html "If you have knowledge, let others light their candle at it" -Margaret Fuller Best Wishes from the First City to see the Sun in "Godzone" ("little" New Zealand) Craig Lock My various books* are available from: http://www.nzenterprise.com/writer/books.html * Fiction and non-fiction, novels on South Africa, travel, humour, inspiration, self help and money books (money management and steps to financial success). "Life is about finding, then following the dream... and one's dream/vision comes to reality through believing in yourself, making the commitment and then creating it." - Craig Lock Creative Writing Course http://www.nzenterprise.com/writer/creative.html Craig Lock My various books may be viewed at: http://www.elkpublications.com/godzone.htm Proceeds go to needy and underprivileged children - MINE! http://www.craiglock.com How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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