Pay Per Click Search Engine Secrets Revealed - Get Articles by Susan Lassiter-Lyons |  |
> Get Articles > Pay Per Click Search Engines > Pay Per Click Search Engine Secrets Revealed Pay Per Click Search Engine Secrets Revealed Download as PDFSusan Lassiter-Lyons susanbig-marketing.com Big Marketing Autoresponders http://www.big-marketing.com Pay Per Click Search Engine Secrets Revealed Search engines and directories are important in getting a steady flow of traffic to your site. However, you really have to work hard (or pay someone to work hard), to even get close to guaranteeing a top 10 position on them. Pay-Per-Click search engines, on the other hand, offer you the enticing prospect of a guaranteed search engine position (guaranteed, that is, at time of bidding). And even better, as more traditional search engines struggle to generate income, some Pay-Per-Click results are actually used within these traditional engines. Chances are you’ve done a search on some search engine such as Yahoo, MSN or AOL and seen those listings at the very top that are called Sponsor Listings or something like that. YOU can have your listing there if you do a little homework and have just $20 a month to spend on advertising your site. Overture Overture is by far the most popular pay-per-click search engine on the web right now. It was the first pay-per-click search engine and as such Overture search results can now be found being used on many other search engines. Also, Overture has the toughest anti-fraud measures in place - there is less chance of receiving bogus clicks using Overture. Overture's market share is huge- they reach 80% of all web surfers – and the minimum bid for any keyword is only .05 cents. There’s also a minimum spend each month (currently $20). Other Pay Per Click Search Engines This is by no means a definitive list, but most of the important pay-per-click search engines are listed here: <a href="http://www.hounddog.com">http://www.hounddog.com</a> <a href="http://www.searchhound.com">http://www.searchhound.com</a> <a href="http://www.7Search.com">http://www.7Search.com</a> <a href="http://www.Rocketlinks.com">http://www.Rocketlinks.com</a> <a href="http://www.FindWhat.com">http://www.FindWhat.com</a> <a href="http://www.goClick.com">http://www.goClick.com</a> <a href="http://www.Espotting.com">http://www.Espotting.com</a> <a href="http://www.onesearch.com">http://www.onesearch.com</a> <a href="http://www.eGuideTo.com">http://www.eGuideTo.com</a> <a href="http://www.NetFlip.com">http://www.NetFlip.com</a> <a href="http://www.Ah-Ha.com">http://www.Ah-Ha.com</a> <a href="http://www.BigWhat.com ">http://www.BigWhat.com </a> <a href="http://www.sprinks.com ">http://www.sprinks.com </a> The only PPC search engines I use in promoting my sites are Overture and FindWhat. For real traffic (not just a few clicks a week) I highly recommend Overture. The Basics of Bidding Using Overture as an example here, making a bid is simply a matter of choosing the following: * K e y w o r d * T i t l e * D e s c r i p t i o n Let’s use my site, Planetceliac.com as an example. Planetceliac.com is a portal site for people afflicted with Celiac Disease. And as Overture recommends on its site, always repeat the keyword in both the title and description to improve your chances of a click. Here’s my listing for the search term (keyword) “celiac”: Celiac Information The gluten-free place to be featuring recipes, vitamins, groceries, message boards, tips, chat and timely information. www.planetceliac.com Overture comes with awesome free tools to get you started brainstorming your own ad campaigns Ready? Here’s the link to the free tools: <a href="http://www.overture.com/d/USm/adcenter/tools/index.jhtml ">http://www.overture.com/d/USm/adcenter/tools/index.jhtml </a> Here’s How I Do It First Tool First there is a Search Term Suggestion Tool, where you just type in the search term you’re interested in and it will tell you how many times in the previous month that term was searched for AND other related search terms that you could bid on. This is a great brainstorming tool. So, I did a search on “celiac” on the Search Term Suggestion Tool and here’s what I got: Searches done in November 2002 Count Search Term 15821 celiac disease 7001 celiac 2875 celiac sprue 498 celiac disease symptom 387 celiac recipe 351 celiac sprue disease 221 celiac spru 195 celiac sprue association 172 celiac diet 145 celiac symptom 123 diet for celiac disease 107 celiac disease recipe 106 celiac disease foundation 103 celiac gluten recipe 102 association canadian celiac 97 celiac spruce 84 artery celiac 82 block celiac plexus 65 celiac trunk 63 celiac disease test 62 celiac support group 61 celiac disease picture 60 celiac association 57 celiac cure 56 celiac disease in child 51 celiac child disease 45 celiac society 44 celiac food 43 celiac sprue symptom 38 canada celiac 36 celiac syndrome 35 celiac foundation 34 blood celiac test 33 celiac kid 32 celiac research 31 celiac disease system 30 celiac norwegians 28 celiac cure disease 27 celiac disorder 26 celiac sprew 25 block celiac Second Tool Next tool is the View Bid Tool. Now that you know your keywords, find out how much the bids are for those terms. So, I write down many of these and go to the View Bid Tool to see how much it’ll cost me to capture some of this guaranteed traffic. Here’s what I got: Your Celiac Diet Gourmet gluten-free foods for celiac diets. One-stop shopping for baking mixes, breads, baking ingredients, cookbooks, vitamins, snack foods, cereals and more. www.glutenfree.com (Advertiser's Max Bid: $0.50) Celiac Information The gluten-free place to be featuring recipes, vitamins, groceries, message boards, tips, chat and timely information. www.planetceliac.com (Advertiser's Max Bid: $0.11) Gluten-Free Mall On-line special diet shopping for people on gluten-free, wheat-free and casein-free diets due to celiac disease, wheat allergy, autism, ADD, ADHD, gluten intolerance or other health reasons. www.glutenfreemall.com (Advertiser's Max Bid: $0.10) Gourmet Gluten Free Foods 'Cause you're special! Gluten free, Casein free, all natural gourmet bakery mixes and ingredients. We're dedicated to making the best tasting food on the market. Try us out, you deserve it! www.causeyourespecial.com (Advertiser's Max Bid: $0.10) Ok, you’ll see that I’m currently listed at the #2 spot. So I’m in for only .11 cents a click on the keyword/search term “celiac”. Cool. What’s up with the #1 listing at .50? They are wasting their money. They should adjust their bid to .12 and they could stay at #1 and save moolah. Bid carefully Make sure you are happy with the amount of money you will spend. A quick rule-of-thumb to determine the value of a visitor (or click) is to use this simple equation for a given month: Value = average earnings / average unique visitors Make sure your bids are lower than this 'value' of a visitor. The best way to achieve success at the pay-per-click search engines is to bid on many listings, but bid low. My Overture Performance Results Here are some results for December for that “celiac” traffic. This comes straight from my listings manager at Overture. Clicks : 167 Click Rate : 10.37% Avg. Cost/Click : 0.06 Cost : $10.42 So, this means that at the #2 spot, I’m getting 10.37% of all the people who search for “celiac” to click on my site. And I paid a total of $10.42 for that traffic. ROI So, how’s my return on investment? Well, on my site, I sell books about celiac disease through Amazon.com, and Seasilver liquid, whole food nutritional supplement. I can make commissions on either of these programs. This month, I have made 6 books sales and two Seasilver orders-one single bottle and one 3-pack. That means I have converted 8 visitors for a conversion rate of 4.8% (8/167). Amazon commission: $11.87 Seasilver commission: $40 So, I spent $10.42 to make a total gross profit of $51.87. That’s an average profit per conversion of $6.48. Now, I go to the Overture ROI tool at <a href="http://www.overture.com/d/USm/adcenter/tools/index.jhtml">http://www.overture.com/d/USm/adcenter/tools/index.jhtml</a> and plug in my numbers. The Overture ROI calculator says that my Overture ROI is a whopping 418.4%. Um…I rock! Am I happy? You bet I am. And I bet you would be too with those kind of numbers. Where Are The Millions? Will I get rich off of these sales numbers? Probably not any time soon. But guess what? I just launched this site December 16, 2002. AND I capture email addresses with my Big Marketing Autoresponder so that I can market to my visitors every month with a great ezine and more special offers. So, lets see what could happen in a few months if I get say 2000 clicks with the same conversion rates, etc. If I convert 4.8% of 2000 that’s 96 customers with an average profit of $6.48. That’s $622.08 that I spent only $120 to get… a net in my pocket profit in one month of $502.08. What are you waiting for? Get Started Get your own Overture advertising account now: <a href="http://www.big-marketing.com/overture.html ">http://www.big-marketing.com/overture.html </a> Remember Pay-per-click search engines CAN guarantee top 10 search engine position, at a low cost. Just remember that the secret to using pay-per-click search engines is to make hundreds of bids. Remember also, that this time around, you only want 'the right people' to click the link! So choose your words carefully. Get Started In a nutshell, here’s your formula for Internet success: 1. Get an Overture account. 2. Research your keywords 3. Research your bid amounts 4. Submit your listings 5. Count your profits. It really is just that simple. Good luck and have fun. Remember, I’m always just an email away if you want more info on Overture or Big Marketing Autoresponders. All the best, Susan Lassiter-Lyons Big marketing Autoresponders Automated email marketing for $11.95 a month <a href="http://www.big-marketing.com ">http://www.big-marketing.com </a> How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
|
Top Articles |
||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||
May 26, 2012 © www.Get-Articles.com. All Rights Reserved.