"WE ARE PAYING TOO MUCH TO OVERTURE!!" - Get Articles by Karen Fegarty |  |
> Get Articles > Pay Per Click Search Engines > "WE ARE PAYING TOO MUCH TO OVERTURE!!" "WE ARE PAYING TOO MUCH TO OVERTURE!!" Download as PDFKaren Fegarty karenmailworkz.com MailWorkZ http://www.mailworkz.com "WE ARE PAYING TOO MUCH TO OVERTURE!!" $483,090 Overpayment in One Month for Just 4 Keywords. By Karen Fegarty Mailworkz I recently ran a report using GoodKeywords and was shocked at what I found. It only takes one cent to out bid your competitor, yet many of us are bidding much over to get that higher position. Here is what I found for just 4 of the keywords that I bid on: Keyword - Domain Hosting Top bid - $6.02 Bid # 40 - $0.33 Had everyone bid just one cent to outbid their competitor the top bid would have been $0.74. Savings to top bidder - $5.28 per click Clicks on this keyword per month - 21030 Overpayment to Overture - $111,038.40 per month **One company actually paid $2.52 more to reach position 3 instead of position 4. One cent would have worked!** Keyword - Bulk Email Marketing Top bid - $2.34 Bid # 40 - $0.05 Had everyone bid just one cent to outbid their competitor the top bid would have been $0.46. Savings to top bidder - $1.88 per click Clicks on this keyword per month - 14993 Overpayment to Overture - $28,186.84 per month Keyword - Email Marketing Top bid - $5.82 Bid # 40 - $0.32 Had everyone bid just one cent to outbid their competitor the top bid would have been $0.73. Savings to top bidder - $5.09 per click Clicks on this keyword per month - 32296 Overpayment to Overture - $164,386.64 per month Keyword - Bulk Email Top bid - $4.99 Bid # 40 - $0.14 Had everyone bid just one cent to outbid their competitor the top bid would have been $0.55. Savings to top bidder - $4.44 per click Clicks on this keyword per month - 40423 Overpayment to Overture - $179,478.12 per month For just these 4 keywords alone we overpaid Overture by $483,090 in just one month. Let's use the proper tools and common sense to optimize our keywords. Stop throwing money to Overture and other Pay-per-click search engines and let's keep more money in our pockets. Karen Fegarty is with MailWorkZ. MailWorkZ, http://www.mailworkz.com is a leading producer of emarketing products and tools. Karen is using GoodKeywordsPro http://www.mailworkz.com/cgi-bin/t-cgi?goodkey weekly to make sure MailWorkZ is not paying too much for their positions in Pay-per-click search engines. She can be reached at mailto:karenmailworkz.com How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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