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> Get Articles > Pricing and Supply and Demand > How Much To Charge For Your Products Or Services How Much To Charge For Your Products Or Services Download as PDFBob Brolhorst bbrolhorstwave5marketing.com A-1 Internet Marketing Newsletter http://www.wave5marketing.com/newsletter.htm How Much To Charge For Your Products Or Services By Bob Brolhorst This is the biggest problem that people have when starting a business. If you're selling a product, it's pretty straightforward: cost + overhead + %profit = what you charge. But, if you're selling a service, that's more difficult. How much is your time and knowledge worth? How much time in dollars will you be saving your customers by providing your service? How important is your service? If you're one of many in the same industry, what makes your service special or how is it better than your competition? When I started my business, I took a researched similar types of companies. I was able to get an idea of the price they were charging. By offering some extras that my competition wasn't I could justify charing more and my customers knew that and didn't mind paying extra for the added services. I found a niche that wasn't being met by any other size company similar or larger. To determine what you should charge, find out how unique you are, the type of quality you can deliver, the special service (if any) you can promise, what your costs (of product) are, what salary you want to be paid, what your overhead is, and how much profit you want to realize. But be careful, you can raise fees if necessary, but cutting prices may indicate to others that your service is overpriced. That is not a good sign. If you need to boost seasonal sales, try special offers, off-season discounts, contract/retainer prices, etc. But don't ever forget quality. No matter how much someone spends for your product or service, they expect the most their dollar can buy. By Bob Brolhorst Wave 5 Marketing bbrolhorstwave5marketing.com http://www.wave5marketing.com How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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