Five Things You Can Do To Improve Your Next PowerPoint Sales Presentation - Get Articles by Dave Paradi |  |
> Get Articles > Public Speaking > Five Things You Can Do To Improve Your Next PowerPoint Sales Presentation Five Things You Can Do To Improve Your Next PowerPoint Sales Presentation Download as PDFDave Paradi davecommunicateusingtechnology.com Communicate Using Technology http://www.communicateusingtechnology.com Five Things You Can Do To Improve Your Next PowerPoint Sales Presentation By Dave Paradi 1. Structure the Presentation based on the Goal Most sales presentations are persuasive presentations trying to persuade the prospect to purchase. But early in the sales process, you may be making an informative presentation simply educating the prospect on your product or service. Structure what you say and your supporting slides based on your goal for that presentation and how you will move the prospect from where they are now to where you want them to be. 2. Select Colors & Fonts that Can Be Seen When you are designing your slide look, pick colors that have high contrast so that the text and graphics can be easily seen when shown. Use either a light background with dark text or a dark background with light text. Use fonts that are large enough to be seen by the prospect. rule is that you should never use a font below 24 point size, with the preference being 28 to 32 point size. For titles or headings, use 36 to 44 point size fonts and use 28 to 32 point size for body text. 3. Build Slides Using Bullet Points Instead of full sentences, use bullet points to deliver the key ideas on your slides. When using bullet points, make sure not to put too much information on a slide. Use the 6 by 6 guideline: each bullet should have no more than 6 words and each slide should have no more than 6 bullet points. Build bullet points one by one on the slide so you can speak to each point individually and the prospect will know which idea you are expanding upon. 4. Avoid Movement of Slide Elements While moving text or graphics around the slide may look like fun, it is very distracting to the prospect. Avoid the build animation effects where movement is outside the boundaries of the text or graphic. The preferred build effect is the Appear effect where the text just appears in the correct spot on the slide. 5. Select Graphics Carefully Only use graphics, diagrams, clip art, photographs or charts if they will add to the message of that slide. Select the correct graph type based on the data you want to show (time-sequenced, number of data sets, etc.). For complex ideas, splitting a graphic up into smaller amounts of data tied together in an overall graphic may be the best way to go. Copyright 2003 Dave Paradi About the author: Dave Paradi helps people avoid "Death by PowerPoint" and other electronic sins through his books, workshops and free newsletter at http://www.communicateusingtechnology.com . How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
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