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> Get Articles > Public Speaking > Tools Of The Speaking Trade

Tools Of The Speaking Trade


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Burt Dubin
burtSpeakingBizSuccess.com

Speaking Success System
http://www.SpeakingBizSuccess.com


Wireless Mike, overheads or slides, laser pointer, excellent

handout materials -- these are some of the tools of the speaking

trade.



Are they the most meaningful tools in your toolbox? I think not.

Yes, they matter. They matter a lot, as do other implements. But

they're not the most meaningful tools. The 7 most meaningful

tools of our trade, tools that help you get more bookings at

higher fees, are these...



1. Your empathy:



Your empathy for the concerns of the decision-maker who hired

you, for the interests of the organization paying your fee, for

the needs and wants, hungers, longings and fears of your audience

members.



2. Your attitude:



Are you there to make a dollar or to make a difference? Are you

delivering your standard program much like what you delivered

yesterday somewhere else? Or do you go the extra mile researching

this organization, this industry, the trends affecting this field

now, and so forth? Do you interview outside industry experts and

key executives within this organization -- and, most important,

some of the lower echelon folks who are to be present? Do you ask

deep questions about the core issues interesting each of these

constituencies? Then, do you probe further for emotional issues

that may affect the whole direction of your program?



3. Your program design:



Do you weave your insights and findings into a tapestry of wisdom

and hope, of ideas and guidelines, of recommended actions? Do you

share new information, AHAs born during your research for this

event? Are you a conceptual artist -- like Michelangelo painting

the Sistine Chapel ceiling -- i.e. do you interlace and clarify

what others find hazy until the moment you speak? (Do you make

the ephemeral visible?) Do you articulate palpable words and

images so those present better understand -- and know how to deal

with -- the goings-on in their world now?



4. Your passion:



Are your ideas throbbing with aliveness? Does your body language

match your words? Do you gaze deeply into the eyes of different

audience members, connecting one-on-one with each if only for a

few seconds? Do you radiate an emotional intimacy with your words

-- and do you express that intimacy by the look on your face? Do

you use the power of the pause, the eloquence of silence, to let

your ideas sink in?



5. Your state of being:



This is your primary message. It's what your audience members see

and feel first. They get it subliminally. They get it instantly.

They see it in your stance. They sense it in your glance. And

they persist in getting it every second of your program. Are you

up? Your audience knows. Are you here now, are you present? Your

audience knows. Are you emotionally attuned to your topic? They

know.



6. Your mental acuity:



Can you turn your talk on a dime if the audience mood so

indicates? Do you respond brilliantly to spontaneous

questions...saying enough to satisfy, landing on your feet and

staying on your track? Are you sensitive to the various cultures

present in the room -- to their perceptions, their expectations

and entitlements, their differences and similarities? Are you

careful not to offend?



7. Your physical energy:



Do you arrive fully rested, on your toes, eager for this

opportunity to speak? Do your eyes sparkle with aliveness as you

move through your presentation? Are you light on your feet as you

move about? Do you think tall as you stand before your audience?

Here's an easy way to do this: Picture a silken thread at the

crown of your head gently pulling you up-up-up. This

visualization aligns your bones and muscles into perfect order.

It often makes you look taller, more in command. It helps you

tingle with energy.



Burt Dubin, a 20 year veteran of the business of speaking, coaches and mentors speakers and wanna-be's world-wide. Burt works with people who want to be speakers and with speakers who want to be masters. The words of his clients, the admiration and respect expressed for his work by some of the world's most successful speakers, testify to the values he delivers. For samples of his wisdom, simply go to his web-site, http://www.SpeakingBizSuccess.com . Down-load some of the 12 FREE articles and 20 FREE newsletters.



Burt Dubin, 1 Speaking Success Road, Kingman, Arizona 86402-6543, USA. Phone 928-753-7546. Fax 928-753-7554.

E-mail Burt at: burtSpeakingBizSuccess.com



© Copyright 2001 Burt Dubin





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