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> Get Articles > Revenue Generation > Start To Make Your Creativity Pay

Start To Make Your Creativity Pay


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Angela Booth
abdigital-e.biz

Start To Make Your Creativity Pay
http://www.digital-e.biz/


*Article Use Guidelines*



This copyrighted article is free for you to use as content in

opt-in publications, or on your Web site. When you use it in opt-

in publications, or on a Web site, please include the resource

box.



However, please do not charge for it. Please DO NOT include it in

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**



Summary: If you're a writer or other creative person and despair of ever getting paid for your work, here's how to start.



Category: Small Business, Marketing, Writing



Words: 900





Start To Make Your Creativity Pay





Copyright © 2003 by Angela Booth





** Note: while this article is primarily addressed to

writers, it applies to you if you're doing anything

creative.





Can you make a living as a writer, artist, designer or

other creative soul? Yes, you can, if you learn a few

tricks.



The most important trick is to learn to think of yourself

as TWO people. The first is the creative person who

writes, paints, photographs or designs, without a care

for anything except the creative work itself. The second

person is a sharp-eyed, clear-thinking marketer.



In many creatives, the sharp-eyed marketer is in

embryonic form. Fear not. You can nurture your inner

marketer.



Here's how to start to make your creativity pay:





= 1. Start small: downplay your creativity



Your ultimate goal may be a book on the New York Times

bestseller list, or your own show in a major gallery, but

start small and build your confidence.



While you're doing that, downplay your creativity at home

and among your friends. Why? Any number of reasons. The

chief one is that your creative endeavors are as

important to you as a new baby is to the proud parents.

While you're a taking the first hesitant steps of your

creative career, you're sensitive. You're likely to get

badly blocked if someone whose opinion you value says the

wrong thing to you. This doesn’t mean that you're

completely unsocial. Get a writing or painting pal, take

a course, or join a group. But among your nearest and

dearest and closest friends, silence pays off.



Starting small means small sales, not working for free.

There are times you may choose to give your work away,

but in the beginning of your career you need the

validation that only money can give you. So write fillers

for magazines (fillers are small articles, of 200 words

or less), advertisements for your local bank, or copy for

greeting cards. Write a short story or two, and submit

them for publication.



Anything you write, that you get paid for, will boost

your confidence. When you're confident enough to

disregard ill-informed opinion, you can share your

aspirations freely.





= 2. Be passionate, not desperate



Your passion and love for your work will sustain you

through your career, and your entire life. However, don't

take this passion for granted. If you don’t nurture it,

it will fade.



Whenever you feel depressed, ask yourself whether you

still enjoy writing. Sometimes the answer will be a loud

"no". Perhaps your writing isn’t going as well as you

hoped it would, or you've had some drama in your life, or

you've been rejected. At these times, remind yourself

that you love what you do, and ask yourself what you

would enjoy writing today. Then do that. Work on

rebuilding your love for your writing first, before you

concern yourself about anything else.



If success comes slowly (or hasn't arrived yet), don’t

become desperate. Be patient. Selling your creativity

takes time. If you can sense desperation taking hold,

remind yourself that you're writing because you love to

write.



Writers (and other creatives) may become desperate

because of others' expectations. "Have you sold that book

you were working on?" "Have you sold a painting?" This

pressure is why you play your cards close to your chest.

(See "downplay your creativity", above.)





= 3. Market your work



When should you start to market your work? Immediately.

As soon as you've written something that you feel is

publishable, send it out.



This is where you tuck your creative self away, and haul

your inner marketer out of the closet. Divorce yourself

from your work as much as you can. Grit your teeth, and

flail yourself with a whip if necessary, but send your

work out. Then forget it. Your first marketing efforts

may be torture. That's OK. You don’t have to enjoy

marketing, you just have to do it.



Starting small is important for writers, because you can

send out a short story or a filler article without

writing a query letter. For a new writer, query letters

can be dangerous. Here's why: some writers never get

beyond a query letter. Ask any editor. These writers

write lots of query letters, get good at it, and then one

day an editor calls their bluff and sends them a

contract. At this, the query writer panics. Not only

doesn’t she write the article, she gives up writing for

several years. Then she starts again. Writing query

letters…



The good news is that once you've got into the habit of

writing and sending your work out, you can stop worrying.

Sooner or later you'll get a check. (Sooner, we hope.)



The big benefit of marketing is that after a while it

stops being a trauma. It starts to become fun. Your inner

marketer is all grown up. Then the only problem you have

is getting organized so that you keep track of what you

sent where.



If you follow the three strategies above, you will make

your creativity pay, and sooner than you think is

possible.



***Resource box: if using, please include***



Digital-e: For writers and creatives.

Ebooks, free ezines, Creatives Club.

Love to write?

Turn your talent into a business!

http://www.digital-e.biz/





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