The Greatest Small Biz Marketing Tool Ever Invented! - Get Articles by Bobbette Madonna |  |
> Get Articles > Revenue Generation > The Greatest Small Biz Marketing Tool Ever Invented! The Greatest Small Biz Marketing Tool Ever Invented! Download as PDFBobbette Madonna publisherlogonnewzine.com Marketing Resource Center http://www.logonnewzine.com The Greatest Small Biz Marketing Tool Ever Invented! by Bobbette Madonna Copyright 2001 & 2003 The ultimate goal of a Brochure is to convert the casual reader into an interested reader and the interested reader into a SERIOUS ONE! I don't know too many young businesses that can afford elaborate ads. However, most can afford a brochure. If your company sent out 10,000 full color brochures, how many responses would you get? Well, the expected 2% would be 200 orders. If you did that every work week (5 days) that could reasonably garner 1000 possible orders - not bad. Paper and ink is not the only way to create a brochure. Put your brochure online - an E-Brochure! They are a dynamic way to send to - gee - millions! Now, what's 2% of that... Anatomy of a Great Brochure: The most important goal is to convince the reader to take action! Why would they? Because to the merits of your product or service. What goes into a brochure? Company history - Mission statement - Description of what you do - Products and services - Location of your business - Key client list/testimonials - Addresses, phone, fax, email, URL, Equipment list, Management profiles, Key innovations, inventions, patents, Company slogan, Photos of facilities, processes, people, Plans and visions for the future. What does a Brochure convey to the reader? Shows commitment and legitimacy. Introduces you and your company. Informs and cross sells. Facilitates face to face selling (phone, email) Showcase previous successes. Creates a positive image. Those who have a brick and mortar business should take their successful brochure and put it online. Web sites that are simple e-brochure can suit a small business just fine. The one most beneficial aspect of this is that an e-brochure can be changed at will - a print one can not. The greatest aspect of the e-brochure is your customer base has grown to encompass the world! For the home based business an e-brochure is a must. As much as you need a color printed brochure or business card, you need a web site to be part of your complete marketing package. A functional, changeable, updated, and professional web site is an E-Brochure. Your web-savvy customers will appreciate your e-brochure's message and those that are not savvy will know about your business and how to contact you. From print to electronic. Keep these things in mind: Keep it simple: Avoid clutter, clashing colors, flashing banners, etc.. Revise the text to suit online formats and online readers. Interactivity! Keep a dialogue with visitors - they expect a quick response. If they don't get it - well, there is the competition! Promote your web site - Advertise it in your off-line ads as well as online. Search engines, targeted emails, start an ezine. Promote, promote, promote. Keep it UPDATED - Never leave your site static. Add a product, pass along industry news, offer contests, add new services, get interactive with your readers. Promote! Advertise! Serve your customers. A full color, professionally designed E-Brochure with fresh content, a pleasing flow, interactivity, and sincere purpose can put another marketing bulls eye in your long term business goals. A strong presence on the web that can pay dividends for years to come... LOGON's e-brochure is here: http://www.logonnewzine.com/logon/Exec-Brochure/ *********************************************** About the Author: Bobbette Madonna, owner/publisher of LOGON Network of Ezines. Using Guerrilla Marketing tactics to educate, inform and investigate the 'Pulse of E-Commerce' and report findings to the readership. Unconventional methods produce exceptional results. No nonsense approach to marketing/promotion/ advertising our client's business. Subscribe at the purple box: http://logonnewzine.com How useful did you find this article? This article can be downloaded freely from http://www.get-articles.com and used on your website or in your ezine so long as the author is credited and their resource box left intact. You should not change any links in the article, and where the article is used on a website it's links should be clickable. Please see our terms and conditions page for more information: http://www.get-articles.com/authors-publishers-terms.php |
|
Top Articles |
||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||
May 28, 2012 © www.Get-Articles.com. All Rights Reserved.