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> Get Articles > Revenue Generation > Your Dollar Per-Customer

Your Dollar Per-Customer


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Scott B Lucas
ceoabnormalthinking.com

For People Who Hate Network Marketing
http://www.abnormalthinking.com


………………………………………………………………………………………………………



Your Dollar Per-Customer



- by Scott Lucas



(C) Scott Lucas – All Rights Reserved

http://www.abnormalthinking.com

………………………………………………………………………………………………………



Ever sit down to figure out how much you spend to get a

customer or a business associate? It’s tough sometimes to

figure this out, but the sooner you figure out your dollar-

per-customer or per-enrollee, the quicker you will start

making wise decisions in prospecting and recruiting.



The quick fix is to always have an enormous list of people

to contact. It’s very hard to be in the SORTING business

(as we all are) without a lot of people to sort through,

wouldn’t you agree?



There are many, many ways to come up with prospects and

customers. The trick is finding the method that works for

you, and DOING IT!



The easiest way get pre-qualified leads of customers and

business associates is to simply purchase them. There are

many great lead generation companies that will find the

prospects for you if you pay for them. For serious Internet

marketers, you already know what I’m talking about.



For those of us that are comfortable making telephone calls

and using autoresponders, we find it very easy to just

purchase a lead list and go to work. This is a method that

everyone in network marketing uses, or has used. Also, it’s

very responsive while you always have people to market to.



The only negative to using lead generation programs is there

are some hefty costs involved. For an experienced network

marketer, you know how many leads you must contact before

you get someone enrolled.



This is what we all need to figure out.



If you know how much you can spend to find a business

partner and still make profit, then your job is 100 times

easier. For instance, if you earn $50 every time you enroll

a new person into your business, would it make sense to

invest $50 to find that person? Of course it would.



You will break even in the initial deal, plus you’ll have

someone else building your business for you and earning you

residual income. So, find out your dollar-per-customer and

start investing wisely in your advertising endeavors.



As a side note, there are many lead programs out there, but

many have hidden obstacles for their clients. Some leads are

sold many times over and over and are usually inexpensive,

but you are just buying cheap junk. Others have great leads,

but they are very, very costly.



Use a lead program that sells their leads only once to you,

and also offers an affiliate program with extra perks so you

can recover the cost of your leads on a monthly basis.



…………………



The latest lead program is Web Cash Leads. This was

started by MLM millionaire and mentor Dale Calvert. It’s

worth checking out and can really help a focused business

builder. For more information, visit http://snurl.com/29gq

and register for the call with Dale Calvert.





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