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> Get Articles > Search Engines and SEO > A Look at GRSeo Software . . . Search Engine Optimizer

A Look at GRSeo Software . . . Search Engine Optimizer


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Robin Nobles
RobinNacws.com

Academy of Web Specialists
http://www.academywebspecialists.com




A Look at GRSeo Software, Search Engine Optimizer



by Robin Nobles



Are you having problems achieving top rankings with your Web

pages? Are you interested in learning what to do with your Web

site to boost your chances at more visibility and targeted

traffic that converts to sales?



With GR Software's Search Engine Optimizer software

(http://www.se-optimizer.com), you can run your Web pages through

the program, and it will immediately offer easy-to-understand

suggestions and tips that will help boost your chances at top

rankings.



Plus, it's simple to use. Here are the basic steps:



1. Set up a new Project for each Web site that you work with.

2. Point the program to the directory on your hard drive where

you store your Web pages. You can also import pages from the Web

directly to your hard drive.

3. Point the program to an exact Web page.

4. Choose the keyword phrase that you want the page to be found

under in the major search engines and directories.

5. Under Options, choose which options are important for you. For

example, I chose not to consider the final "s" when matching

keywords; to skip words whose length is less than three; and to

automatically run the report in my browser. In this area, you can

also choose your favorite HTML editor, text editor, and two other

user tools of your choice, such as an HTML validator or a keyword

density tool.

6. Under Checker Elements, choose the search engine that you want

the page optimized for. If you've created a general page and want

it optimized in a very generalized way so it will appeal to the

most search engines, choose Generic Engine.

7. Click Start. The report will almost instantly be created, and

your browser window will open to display it for you.



The program covers 16 search engines and directories, and it will

check your pages against over 60 different elements, including

many spam-related elements that could cause your site to be

banned from the search engines altogether.



If the program offers a suggestion that you don't understand, go

to the Report tab of the program and double click on that

suggestion. The program will point you to the exact location in

your HTML file of the problem area.



If you view the results in your browser window, you'll see both

the short and expanded descriptions of the problem areas as well

as various tips related to that particular engine. If you view

the results through the Report tab, you can double click to see

the expanded description.



For the directories, the program doesn't actually run your pages

through its various checks. Instead, it offers 10 different tips

related to each directory as well as the latest news from that

directory.



So, the Tips area for both the engines and directories is where

you can learn if the engine has formed a new partnership with a

pay-per-click engine, for example, as well as other newsworthy

items. It also offers tips that are unable to be included in the

actual checks.



For example, here's one of the tips for the Google search engine:



Google is now powering AOL Search. (short description)



This summer, Google began to power AOL Search and its partners,

including CompuServe, AOL.com, AOL, and Netscape. Google is also

the exclusive provider of sponsored links for these sites with

their Adwords Select listings. For more details read the press

release from Google:

http://www.google.com/press/pressrel/aol.html (expanded

description)



One of the best parts of the program is that its "checker" file

is updated every month with the latest happenings related to each

engine and directory. When an engine changes its algorithm, and

when it is determined how that change affects a Web page, it's

added to the program. So, with this program, you're always up to

date with the latest strategies in working with the engines and

directories.



A free trial version is available that analyzes your pages for

two search engines, so visit this URL to try it out for yourself.

http://www.grsoftware.net/downloads/grseodemo.zip



Or, visit the GRSeo Web site to learn more about the program.

http://www.se-optimizer.com



The beauty of GRSeo is that it makes your search engine life so

much easier by reminding you of things you can so easily forget

yourself.



Robin Nobles, Director of Training, Academy of Web Specialists,

has trained several thousand people in her online search engine

marketing (http://www.academywebspecialists.com) training

programs. Visit the Academy's training site to learn more

(http://www.onlinewebtraining.com). She also teaches 3-day

hands-on search engine marketing workshops in locations across

the globe with Search Engine Workshops

(http://www.searchengineworkshops.com).



Copyright 2002 Robin Nobles. All rights reserved.





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