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> Get Articles > Search Engines and SEO > Avoid these common Mistakes with Your links...

Avoid these common Mistakes with Your links...


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Radhika Venkata
webmasterebooks-world.com

Ebooks with Resale rights & sales page
http://www.ebooks-world.com/


Avoid these common Mistakes with Your links...



Links are the main pillar of your website.

To navigate from one page to another page

in your website or to another website, you

need to keep the links.You can also create

page jumps in the same page or different

pages of your website.



If your links are not working properly,

it is difficult to navigate and your visitors

get '404 File not Found Error'.



If your visitor wants to buy your product

and clicks on your order link to found this

'404' error, how would that be?



If you keep a free demo on your site for

demonstration purpose to your visitor and your

link doesn't work means, you are losing a

potential customer.



So why don't you take a little bit more interest

in creating your links?No matter where you are

keeping them-your website,your emails,Autoresponder

courses, banners etc.



***



1.Proper html format for the link:



<A HERF="http://www.yoursite.com/order.html">Order here!</A>



This is the basic format for keeping a link.



The URL is case sensitive.Though the 'www.yoursite.com'

is not case sensitive, the 'order.html' part is

case sensitive.So one typo...That's it.

Nobody goes to that page.



***



2.Always keep good content pages in first level

directories.This keeps you in good ranking in

search engines.



http://www.yoursite.com/one/two/page.html

has less chances of crawled by search engines than

http://www.yoursite.com/one/page.html .



***



3.Always check links by going to that pages.If you

keep them in emails, then send them to your email

address and check the link by yourself.



***



4.Participate in link exchanges:Search engines think

that your site is popular when other sites point

to your site.This keeps you in good positioning

in search engines.



***



5.One common mistakes most people do is when they

update the website and changed the html pages to

another directory, they will forget to keep some sort

of redirection to the new page.Especially true with

important pages that has many links on it.



So people who bookmarked the old page can be

redirected to new page.



***



6.Affiliate links:Most people are reluctant to click

on the affiliate links.You have to hide them sometimes

to get good click thru ratio.



Check out here:

http://www.webmasters-central.com/t/siteprotection/affiliatelinks.shtml



***



7.Long URLs in the links:These tend to break when you

send them in emails.When you click on them they don't

send you to the page that you are supposed to.



You can use the above redirecting technique with short

URLs.



***



8.If you are advertising about a particular product

use the link that lands the visitor on the products

page.Don't use your main website URL for everything.



------------------------------------------------------------------

Radhika Venkata

Subscribe to 'EbookBiz Magazine' which is completely focused on

ebook business and Internet Marketing. Receive FREE Ebooks with

Resale rights every month!

http://www.ebooks-world.com/freetosell.shtml

Webmaster Resources: List Your product, ezine or web site free!

http://www.webmasters-central.com/

----------------------------------------------------------------





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