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> Get Articles > Search Engines and SEO > How to Get Listed in Google

How to Get Listed in Google


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Nava Bromberger
navamarketingtwist.com

Marketing Twist
http://www.marketingtwist.com


Google is becoming the most important directory/search

engine so understanding how it works and what it looks for

is the key to getting listed.



First of all, here's what Google DOESN'T like:

http://www.google.com/webmasters/2.html



Basically, what they're saying is they want real content and

the more original the better. They don't like splash

screens, dynamically generated pages, or doorways. They also

don't like frames -- but I think we've all know that for a

while.



They want to see that your site is real, has something to

offer and is interesting enough for other sites to link to

it. So, the more your site reflects each of these criteria

the better you ranking in Google will be.



Here are some strategies giving Google what it wants:



1.) Google likes to see link popularity. That means other

sites out there linking to yours. Just add a "links" page to

your site and start trading links with complimentary sites.

In fact, this is so important that it's how they want to

find you. Google crawls every site in it's directory every 4

weeks and picks up links to new sites from that crawling

trip. So, as long as you're linked to a site already in

their directory you're home free. The more sites that it

finds linking to you the better. The theory being if other

great sites think you're important to link to then you must

have something to offer and they'll give you a better

ranking.



2.) This brings us to link relevance. Google doesn't just

want to see alot of sites linking to yours, it wants to see

high quality sites that are relevant. So, be selective with

the links you choose for your link directory. If you link to

a site that Google has banned or otherwise doesn't approve

of it will hurt your ranking more than help it. It's better

to have 5 links from sites that have great content and alot

of traffic than 500 links from link farms and other sites

that are completely irrelevant to yours. The key here is

quality, not quantity.



3.) Google loves unique sites that offer original content.

By providing a content rich site you'll not only be giving

Google what it wants but your link partners a reason to want

to link to your site which increases your link popularity.

Filling your site with good content isn't hard. Here are a

few ideas...



* Avoid free hosting and get a keyword rich domain name



* Make sure your site has a clear purpose.



* If you publish an ezine, create an archive page that links

to all your past issues.



* If you write articles, create an articles page that links

to each of them and allow others to link to them as well --

just make sure they give you credit and link back to you.



* Create an sitemap with text links to everything on your

site. This will benefit your users as well.



* And, a new way is to have a blogger on your site. If

you're not familiar with bloggers. They're basically online

journals that people post online.



4.) Take the time to read Goggle's guidelines. They're very

clear about what they like to see and even give tips about

what to do and not to do.



While there's no point in obsessing about it since there are

plenty or other highly effective marketing tactics, being

listed in Google is a good thing. It's basically free

targeted traffic and there's nothing wrong with that!





------------------------------------------------------------

Nava Bromberger publishes Marketing Twist ezine. Why do some

people struggle to make money online while others just rake

in the cash? You'll find out in each issue of Marketing

Twist. If you make less money than you want to, you need a

twist ... a Marketing Twist. http://www.marketingtwist.com





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