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> Get Articles > Search Engines and SEO > How to Get Listed in Google
How to Get Listed in Google
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Nava Bromberger
navamarketingtwist.com
Marketing Twist
http://www.marketingtwist.com
Google is becoming the most important directory/search
engine so understanding how it works and what it looks for
is the key to getting listed.
First of all, here's what Google DOESN'T like:
http://www.google.com/webmasters/2.html
Basically, what they're saying is they want real content and
the more original the better. They don't like splash
screens, dynamically generated pages, or doorways. They also
don't like frames -- but I think we've all know that for a
while.
They want to see that your site is real, has something to
offer and is interesting enough for other sites to link to
it. So, the more your site reflects each of these criteria
the better you ranking in Google will be.
Here are some strategies giving Google what it wants:
1.) Google likes to see link popularity. That means other
sites out there linking to yours. Just add a "links" page to
your site and start trading links with complimentary sites.
In fact, this is so important that it's how they want to
find you. Google crawls every site in it's directory every 4
weeks and picks up links to new sites from that crawling
trip. So, as long as you're linked to a site already in
their directory you're home free. The more sites that it
finds linking to you the better. The theory being if other
great sites think you're important to link to then you must
have something to offer and they'll give you a better
ranking.
2.) This brings us to link relevance. Google doesn't just
want to see alot of sites linking to yours, it wants to see
high quality sites that are relevant. So, be selective with
the links you choose for your link directory. If you link to
a site that Google has banned or otherwise doesn't approve
of it will hurt your ranking more than help it. It's better
to have 5 links from sites that have great content and alot
of traffic than 500 links from link farms and other sites
that are completely irrelevant to yours. The key here is
quality, not quantity.
3.) Google loves unique sites that offer original content.
By providing a content rich site you'll not only be giving
Google what it wants but your link partners a reason to want
to link to your site which increases your link popularity.
Filling your site with good content isn't hard. Here are a
few ideas...
* Avoid free hosting and get a keyword rich domain name
* Make sure your site has a clear purpose.
* If you publish an ezine, create an archive page that links
to all your past issues.
* If you write articles, create an articles page that links
to each of them and allow others to link to them as well --
just make sure they give you credit and link back to you.
* Create an sitemap with text links to everything on your
site. This will benefit your users as well.
* And, a new way is to have a blogger on your site. If
you're not familiar with bloggers. They're basically online
journals that people post online.
4.) Take the time to read Goggle's guidelines. They're very
clear about what they like to see and even give tips about
what to do and not to do.
While there's no point in obsessing about it since there are
plenty or other highly effective marketing tactics, being
listed in Google is a good thing. It's basically free
targeted traffic and there's nothing wrong with that!
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Nava Bromberger publishes Marketing Twist ezine. Why do some
people struggle to make money online while others just rake
in the cash? You'll find out in each issue of Marketing
Twist. If you make less money than you want to, you need a
twist ... a Marketing Twist. http://www.marketingtwist.com
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