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> Get Articles > Search Engines and SEO > Link Exchanges - What can they do for your business!

Link Exchanges - What can they do for your business!


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Martin Lemieux
s_a_i_001hotmail.com

Smartads Information Centre
http://www.smartads.info


Link Exchanges - What can they do for your business!

By: Martin R. Lemieux



For those of you who don't know the definition:

Link Exchanges are 2 links back and forth between 2

individual companies that have linked to each other.



What is the purpose?

To build "link popularity" within Search Engines!



How Does That Work?

Well when someone types in your business within search

engines, you will get 2 types of results.



1) Your optimized site & related topics listed by you

into the search engines.

2) All the links back to you from other sites listed

within the search engines.



Number 2 is the important one for this subject:

If your site is NOT "optimized" for great search

results, a popular link could do just the same.



"Optimized" - Look for articles on "Optimizing your

site for search engines"



Martin, PLEASE TELL ME MORE!!!



Well, let's say that 80% of your visitors come from

search engines. And let's say that the search engine

just all of a sudden deleted you out of the engine!

You will still get people coming to your site and

searching your site with great link popularity. All

the links back to you will STILL be listed in the

search engines!



-------------------------------------------------------

Commercial Break:



Smartads will link to you if you link to us!

For more info: http://www.smartads.info/links

-------------------------------------------------------



Many professionals believe that you should only link to

companies that have related discussions or information

as your own! Me, always being the impartial one, I

still try promoting link exchanges from all walks of

life! You never know who will see your link and where!



It's not only good for search engines! Huh?



That's right, many link exchanges come from privately

owned businesses, probably like yours. With this into

account, once a visitor is satisfied with browsing the

site, they may look for other resources! If you have

links to your site all over the net, there's more of

a chance some people will see it and visit your site!



Please Note: When giving other companies your

description of your link (Company Title) please make

sure to be specific on your sites information!



Here's an example of our text link:



Smartads Information Centre

Canadian Entrepreneur Advertising Resource Centre!

--------------------------------------------------------

That's it!



Here are a couple of companies that promote link

exchanges between all kinds of other companies:



- http://www.linkpartners.com/

- http://topsitedirectory.net/

- http://sdtadvertising.com/



These are just some examples. They are not listed

here as the best there is, just some of the many

companies out there!

--------------------------------------------------------

If your searching for companies to exchange links with,

here's a couple of things to look for!



1. Look for buttons or links that say this:

- Links

- Link To Us

- Reciprocal Links

- Link Exchange

- Directory (add your site and link back)



2. When looking through other link programs, make sure

they say something like this: "Link to us and well link

to you" Many sites often only have "Help us promote our

site, link to us!" and they don't even link to you!



Not to say this is a bad thing, but if i'm going to

link to you, the least you can do is link to me! :)



I hope this article has opened your

mind about Link Exchanges!



--------------------------------------------------------

About The Author:



Martin R. Lemieux

owner



Smartads Information Centre

Canadian Entrepreneur Advertising Resource & Research!

http://www.smartads.info



Read over 200 articles on advertising!





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