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> Get Articles > Search Engines and SEO > Link Popularity - Why You Need It And How To Set It Up

Link Popularity - Why You Need It And How To Set It Up


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Bob Brolhorst
bbrolhorstwave5marketing.com

A-1 Internet Marketing Newsletter
http://www.wave5marketing.com/newsletter.htm


Link Popularity - Why You Need It And How To Set It Up

By Bob Brolhorst



Did you know that link popularity is now one of the most important factors in

in getting your website listed at the top of some of the most popular search

engines like Google and Altavista





How To Creat True Link Popularity



If you want your website to be ranked high consistantly and have relevancy with

the search engines, then you need links from relavant websites with content that

is similar to your own. If you set aside 20 minutes a day to locate and contact

other webmasters to trade links with you, your search engine ranking will explode

to the top.



Create Multiple Layers Of Links



For some search engines, links to your home page are only just the beginning.

Remember, some of your links should be listed in the other pages on your website

as well, in order to get the maximum ranking at your internal pages. Don't forget

about your FAQ, and your Contact pages, they too will figure in prominitly with

you getting your website to the top of the search engines.



How To Get The Links On Your Website Indexed!



So what good does it do if you setup these links if the search engines can't find

them? You guessed it, none at all. Consider adding a "resources" page to your

website, linked to from your home page, with links to all the individual pages

that link to you.



The only way to be sure that the links pointing to your site get indexed, you

really need to take an additional step, and set up a second domain and website.

Now for most of the small or homebased businesses this may seem exteme from

point of purchasing another domain. Just consider it as paying for additional

advertisng. The higher ranking in the search engines will more than pay for the

expense of the new domain name.



The way this should be setup is, lets say the name of your primary website is

http://www.primary.com . Your other domain should be something similar like

http://www.primary-resources.com with a single page pointing to all the links

pages you've set up.



Once you've set up the secondary domain, add a link to it from your primary

site's home page, and wait for the search engines to index it. Some of the

search engines are a little slower than others at indexing your website so

check with each one and find out approximatly how long each one takes.

Don't forget to link back to your primary site, but not just to your home page,

but any other pages as well. You should submit this additional site to the same

directories and search engines that you use to list your primary site.



Remember when you get new links for your primary website to add them to

your secondary website as well. Just explain to whom ever is linking to you how

the secondary wesite helps both your website and theirs By adding link popularity

and helping the links pages get indexed. Any sensible webmaster will gladly add

the second link.



Sit Back And Watch



If you take these initial steps today, and commit to a program of link building

for 20 minutes a day, your wesitesite's traffic will begin to grow exponentially.

In just 3-4 months, you will see a dramatic increase in your website traffic,

of course your traffic will continue to grow if you sitck with building the links to

your website.



By Bob Brolhorst

Wave 5 Marketing

bbrolhorstwave5marketing.com

http://www.wave5marketing.com





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