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> Get Articles > Search Engines and SEO > Nobody Cares About Your Keywords!
Nobody Cares About Your Keywords!
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Mike Beriault
mikesurf22.com
Surf22 Marketing Articles
http://www.surf22.com
Nobody Cares About Your Keywords!
Stop Wasting Time Stuffing Your Metas with Keywords!
Often abused, regularly overused and completely misunderstood
the keywords tag remains, in error, the focus of webmasters
trying to rank high in the search engines.
============================
If Only It Were That Simple!
============================
Google has 2,073,418,204 pages indexed, imagine if site ranking
really was based on the keyword tags? There are tens of thousands
of sites with similar keyword tags so who ranks in the top ten?
The search engines don't care about your keywords tag! They've
learned the hard way they can't trust webmasters with so many
people spamming and using questionable techniques to boost their
rankings.
It would be so simple to take the top most searched on keywords
relevant or not and stuff your keywords with them. Naturally the
search engines have caught on and ignore the keywords tag.
===============================
Then So Why So Much Attention?
===============================
I still routinely see some of the most respected Internet
Marketers discussing and encouraging their use. Issues like:
Should commas be used?
Upper or Lower Case?
Is it bad to repeat a keyword?
but no one asks do they actually do anything?
================
What To Believe?
================
With the co-called experts still talking about keywords tags so
anxiously it is only normal webmasters still look to it as the
Holy Grail of online marketing.
People cling to the keywords tag because it is something obvious
and tangible
The art or science of ranking high in the search engines is often
referred to as Search Engine Optimization which requires an
understanding of the search engine algorithms.
With words like that involved it is easy to understand why
webmasters still hold onto a Keywords Tag which is so much easier
to get a grip on.
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What's The Solution?
=====================
1. Forget Stuffing the Keyword Tag
2. Take the keywords in your tags and get them into your page
content.
3. Keyword research, find out what people are actually searching
on and modify your keywords accordingly.
Top Ten Rankings aren't as easy as stuffing a keywords tag but
you can so with some effort!
Happy Marketing!
Mike Beriault
Editor, Surf22
Questions?
Send me an email: mailto:mikesurf22.com
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About the Author:
Mike Beriault has been making his living online since 1996. He is the editor of a family of marketing and webmaster sites:
http://www.surf22.com offers free Internet Marketing resources and a free web site analysis.
http://www.marketinghosting.com is a hosting and marketing company specializing in search engine optimization.
http://www.marketinginsiders.com is the home of the Marketing Insiders Vault, a wealth of money making information available to site subscribers.
For more articles like this you can subscribe to his free email newsletter sent twice a month by sending a blank email to subscribesurf22.com (mailto:subscribesurf22.com).
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