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> Get Articles > Search Engines and SEO > Search Engine Overview

Search Engine Overview


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Sandra Lawton
sandrasandradesign.co.uk

http://www.lawtoninfo.co.uk/reports.htm
http://www.lawtoninfo.co.uk


This article may be freely published so long as the



author's bylines and author's resource box remain



intact.



Title: Search Engine Overview

Author: Sandra Lawton

Contact: sandrasandradesign.co.uk



Copyright: ©2002 by Sandra Lawton

All rights reserved.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~



More about Search Engines

~~~~~~~~~~~~~~~~~~~~~~~~~~



Don't forget search engines are only one way to



promote your site. Ezines are an excellent source of



visitors. More about this topic at:



http://www.ezine-info.co.uk

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~



So Search Engines

~~~~~~~~~~~~~~~~~~



The page on our web site,



http://www.lawtoninfo.co.uk/se.htm , covers an over



view of search engines, so this page is very much



about giving you relevant links and prices, so you can



make your own decisions.



This information is accurate as we find it, but



changes happen daily on the internet, so we make no



guarantees.



Before you begin any submissions you must submit your



site to the Open Directory,



http://dmoz.org/add.html

Read submission policy first, but you won't get in



AOL, MSN, Netscape etc. if you're not in here.



It's FREE!



If your site is non commercial also submit to Zeal at,

http://www.zeal.com/users/become_a_zealot.jhtml





Free Submission

~~~~~~~~~~~~~~~

Automated submission services submit to several



hundred engines at a time, either by software that you



can purchase and download or if you just want to



submit one site you can use a service such as World



Submitter.



Go to: http://www.worldsubmitter.com



For more control over free submission, visit our site



and use the links to the two services provided.



http://www.lawtoninfo.co.uk/freewebpages.htm



See below for free submission to Crawlers.



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~



Paid Submission - Read submission policies first!

~~~~~~~~~~~~~~~



Yahoo

~~~~~

If your site is non commercial you can submit to



yahoo, through their suggest a site, free of charge.



Go to:



http://docs.yahoo.com/info/suggest



Yahoo is still the biggest in the business, but they



also charge $199 just to look at your site. There is



no guarantee they will index you, and I know some guys



who are pretty expert on search engines and they have



had sites rejected by Yahoo.



If you want to give it a shot, here's the link:



http://add.yahoo.com/fast/add?+Business



Good Luck!!



Ask Jeeves/Teoma

~~~~~~~~~~~~~~~~

Both of these are powered by Teoma. Ask Jeeves is



built to 'answer questions' and sites that feel they



fit this criteria can attempt to submit free, but it



is not easy.



Paid subscription covers both services and is for a 12



month period. For $30 for the first URL and $18



dollars thereafter. You get:



Your site indexed within 7 days.

Your page refreshed every 7 days.

Your page remains in the index for 12 months.



For more information about this service visit,

http://www.ineedhits.com



Lycos Insite Select

~~~~~~~~~~~~~~~~~~~

Several pricing policies available to suit your size



of business.



Guaranteed 48 hour inclusion for one year with 48 hour



refresh. You have to pay an annual membership fee of



$18 and $12 per URL.



http://searchservices.lycos.com/searchservices



On to Crawlers

~~~~~~~~~~~~~~

Crawlers are so named as they literally crawl the web



looking for links to sites. Therefore the more links



you have coming into your site, the more likely you



are to get picked up! Persuade people to link to you.



Also pick up from the major directories, Open



directory, Yahoo and Looksmart.



Crawlers include: Google, AltaVista, Excite,



FAST,Inktomi. Teoma also crawls the web.



Google

~~~~~~

Probably the most well known and you can submit free.



Google results are also used by yahoo and netscape. To



submit to Google go to:



http://www.google.com/addurl.html



It can take about a month to be indexed and there are



no guarantees. You only submit your main page. With



some of the other crawlers it is a good idea to submit



several pages from your site.



FAST

~~~~

Free submission only, although promise of paid



inclusion to come. Also powers some of Lycos and has



it's own search engine, AlltheWeb.



Visit: http://www.alltheweb.com/add_url.php



Excite

~~~~~~

Rumour suggests this is a dying service, but as yet it



is still alive and well. Again no paid inclusion,



only free submissions.



Visit: http://www.exci te/com/info/add_url_form





AltaVista

~~~~~~~~~

Paid only.

$39 for 6 months for first page

$29 for additional pages/url's.

Weekly refresh.



Visit: http://www.infospider.com/av/app



Inktomi

~~~~~~~

Powers HOTBOT, MSN, AOL, IWON



Sold by link partners who you can find by visiting:



http://www.inktomi.com/products/search/submit.html



$39 for first URL

$25 therafter.



Guaranteed inclusion within 48 hours, with 48 hour



refresh.



Pay per Click

~~~~~~~~~~~~~

Basically it's exactly as it says. You put a bid for



your keyword/s and the highest bid, gets the highest



listing when someone searches using that keyword.



You can set a monthly budget, so you know what you're



spending.



Looksmart

~~~~~~~~~

Visit: http://listings.looksmart.com



Visit: http://www.overture.com



So that's about it really. This only touches the



surface, but it's a good place to start.



Don't totally dismiss free submissions. They dowork.



If you are providing a service to a small geographical



location then it is probably a good start.



Have a great time!



~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~



Sandra Lawton - MSc

Experienced Web Designer who has helped many small business' in the UK get online for the first time.



You may contact Sandra via e-mail at:

mailto:sandrasandradesign.co.uk or visit her at

http://www.sandradesign.co.uk

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~





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