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> Get Articles > Search Engines and SEO > The Importance of Links

The Importance of Links


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Chris Falck
supportautoreply2u.co.uk

AUTOREPLY2U
http://autoreply2u.co.uk


============================================================

THE IMPORTANCE OF LINKS

============================================================

New Search Engine Ranking System -- Is Your Web Site Ready?



Some major changes have been taking place which will affect how a

web site is ranked in the Search Engines.



There is a new ranking system that is now being used that will

track and rank sites according to the number of links pointing to

it.



Not only is the number of links considered, but the quality of

links is considered as well. Besides this web sites are ranked by

keyword relevancy, meta tags, title and text, as well as the

overall link popularity and relevancy.



These changes mean that marketers will have to adapt to achieve

high rankings. Having quality links to a web site has always been

an effective way to build traffic, but now has become a

necessity.



A few links from related high-traffic web sites will dramatically

improve your traffic. The more high-traffic links you have, the

more traffic you will get and consequently the higher your web

site will be ranked if you submit it to a Search Engine.



If you have a quality web site, the chances are you're already

being linked to and maybe aren't aware of it! However, these may

not be as targeted as you would like so find targeted web sites

that may be interested in exchanging links with you.



A targeted web site will have similar content to yours, but it

won't be a direct competitor. A good way to find these web sites

is to visit a Search Engine and type in one of your keywords and

visit some of the top ranking sites and gather information such

as, the owner's name, email address and a little bit about the

web site.



Next, contact the owner personally and discuss a link exchange

with them. Make sure you use the information you found on your

visit to the site, use the owner's name, web site name and what

you liked about his site. In addition, tell him why you think a

link exchange will benefit both of you. Tell them a bit about

yourself and let them know your web address.



About 80% of all web site traffic originates from the Search

Engines. So it is well worth your time and effort to develop as

many links to your web site as possible. Not only will these

links bring you additional traffic, but you'll increase your

ranking in the Search Engines.



If you visit a web site and find it to be a great resource, show

your support for that web site by giving them a link. By

supporting your favorite web sites, you can show your

appreciation for all of the hours and hours of hard work that

goes into developing the web site and help ensure it will be

there the next time you visit. Without your support, many of your

favorite web sites may not be there in the future.



If you would like to link to AUTOREPLY2U visit the link below:

http://autoreply2u.co.uk/linkinfo.htm



Written By Chris Falck

Director Rose Data Systems Ltd



*****************************************************************

Chris Falck is an IT Consultant, Internet Marketer, Designer, and

Webmaster of AUTOREPLY2U - http://autoreply2u.co.uk and eCom-RDS

- http://ecom-rds.co.uk . (Amongst Others).



AUTOREPLY2U is the Ultimate Autoresponder & Follow-up Service and

provides FREE & PRO accounts to its many users.

Take the TEST-DRIVE by visiting the site or by emailing us at

mailto:testdriveautoreply2u.co.uk



Want a Feedback Form on your site but haven't got a script? Use

ours - http://freeforms.autoreply2u.co.uk



eCom-RDS offers Web Design, Hosting, Maintenance & Marketing

services to SME's



You may reprint this entire newsletter and resource box on your

web site, provided it is reproduced in it's entirety along with

this resource box.

Copyright 2001. All Rights Retained by Author.

*****************************************************************





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