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> Get Articles > Search Engines and SEO > The (Not So) Shocking Truth About Getting A High Search Engine Ranking

The (Not So) Shocking Truth About Getting A High Search Engine Ranking


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Elizabeth Piotrowski
webmasterstrategyadservice.com

Strategy Ad Service
http://www.strategyadservice.com


I have seen my site hit #3 at Google, and some of my fellow entrepreneurs are

wondering how I did it. Well, it's no big secret, and it won't cost you anything but

your time. Here's what I did:



1. I searched online for information about the title and description tags to

get a better idea of what they should say. http://www.selfpromotion.com is a

great site for this kind of information. It's all about search engine

positioning, and it's free to sign up. However, your account only stays active

for 4 weeks, after which the webmaster asks that you donate

money to his site to keep your account active.



2. I used Overture's free keyword tool at

http://inventory.overture.com/d/searchinventory/suggestion/ . Just enter

keywords that are relevant to your site, and Overture will generate the most

popular search terms that people are using. I picked the most popular terms

(making sure they were relevant), and made a list of keywords for each page of

my site in Notepad.



2. Next, I visited http://www.scrubtheweb.com/abs/meta-check.html . This handy

tool will check your meta tags and tell you if there are too many characters

in your title, keyword and description. The above site is just one of many

meta tag analyzers available on the net, so beware - every analyzer says

something different when it comes to how many characters your meta tags should

have. My advice? Pick one and stick with it, at least for a while. Otherwise, you

will just get frustrated.



3. As soon as I uploaded my pages with their new meta tags, I resubmitted to

the search engines using (the former) World Submitter -

http://www.worldwidepromoter.com/?strategy . Note: there are some search

engines that require you to submit your site manually in order to get listed.

Selfpromotion.com has great information and articles about how to properly

submit to these engines. I wouldn't suggest submitting to the search engines

more than once or twice per month, unless you want to run the risk of being accused

of spamming them.



4. If I see the opportunity to add my link on a relevant site, I go for it. The more

links your site has to other sites, the higher you will rank in the search

engines. However, you will want to avoid linking with sites that are your direct

competition.



You may just find that selfpromotion.com is the only place you need to

go for information about search engine positioning. I did quite a bit of

research and found several sites with great information, so I just tried to

combine them all. Am I a glutton for punishment? Probably ;) But even though

it took hours to redo all of my meta tags from scratch, it was well worth it

to see my site in Google's Top 10!



---------------------------------------------------------------

Elizabeth Piotrowski is a freelance copywriter and owner of Strategy

Ad Service. She provides copywriting solutions for small businesses

worldwide. For promotion ideas, free articles or more information

about her services, visit her website at http://www.strategyadservice.com





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