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> Get Articles > Search Engines and SEO > What is a Doorway/Entry Page

What is a Doorway/Entry Page


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Chris Falck
supportautoreply2u.co.uk

AUTOREPLY2U
http://autoreply2u.co.uk


============================================================

#1) What is an Entry/Doorway Page Anyway?

============================================================



What are entry pages? Simple, its an entry point to your web

site!



It has bee specifically optimised for a certain search engine.

For instance, entry pages to get their site a high ranking in one

of the major search engines.



These pages have specific words and tags in the HTML,

specifically designed to suit the search engine of choice.



The page that they create may not have any viewable text on it,

it may just be an image with text contained in an HTML tag called

an alt tag.



If you see a page, with very little text and a big image, it is

probably a entry page. These pages actually look like entry to

the site, and you will be required to click on an enter button

(or something similar) to get into the real site. Also, it will

not be named "index.htm", "default.htm" or it wont be the home

page: "www.yourdomain.com/". Most likely, it will have a specific

name like: www.yourdomain.com/entry.htm



Entry pages such as the ones described above are OK, but we

recommend making your entry pages a valuable content rich page

that is relevant to your site.



How do I make an entry page?



The following information gives you the basics. However, it is

important that you keep yourself informed about what each of the

Search Engines demand in order for you to place your site in the

top 20!



1. Pick an engine

2. Find out all the information you can on the engine you have

chosen.

3. Name the entry page. Make it specific. Do not call it

index1.htm, index2.htm. Give it a real name like:

computer_books.htm.

4. Add your keywords. Make them very specific, choose only a few

phrases, between 1 and 4

5. Go to your new page and configure the title, description and

keywords tag for the engine of your choice.

6. Write your text to suit the engines criteria.

7. Ensure Keyword frequency and prominence is acceptable. The

text is the most important element.

8. Check it against several competitor's keyword frequency.

9. Try to make your keyword frequency for individual words

similar to a competitor that ranks in the top 10 of he search

engine you are tailoring the page for.

10. Submit your page to the engine.



I hope the above tips help you.



Written By Chris Falck

Director Rose Data Systems Ltd



*****************************************************************

Chris Falck is an IT Consultant, Internet Marketer, Designer, and

Webmaster of AUTOREPLY2U - http://autoreply2u.co.uk and eCom-RDS

- http://ecom-rds.co.uk . (Amongst Others).



AUTOREPLY2U is the Ultimate Autoresponder & Follow-up Service and

provides FREE & PRO accounts to its many users.

Take the TEST-DRIVE by visiting the site or by emailing us at

mailto:testdriveautoreply2u.co.uk



Want a Feedback Form on your site but haven't got a script? Use

ours - http://freeforms.autoreply2u.co.uk



eCom-RDS offers Web Design, Hosting, Maintenance & Marketing

services to SME's



You may reprint this entire newsletter and resource box on your

web site, provided it is reproduced in it's entirety along with

this resource box.

Copyright 2001. All Rights Retained by Author.

*****************************************************************





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