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> Get Articles > Site Stickiness - Getting Repeat Visitors > Make Your Site Sticky
Make Your Site Sticky
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Charlie Page
charliedirectoryofezines.com
Directory of Ezines
http://www.directoryofezines.com
Everyone who owns a web site wants it to be "sticky". We
want visitors to stay on our site long enough to see what we
have to offer ... and hopefully buy something.
In this regard, web sites and offline stores have something
in common. While we both suffer from our share of "tire
kickers" (those who never intended to buy), we know that the
longer a person stays in our store the greater the odds that
they will buy something. And much like an offline store, we
entice them in every way we can to stay a while.
Here are four ways to put more sticky in YOUR site.
1. Use the "three tell" formula. Simply put, tell them what
you are going to tell them, tell them your story and
then tell them what you just told them. Great
advertising often uses the "three tell" technique by
repeating the primary benefit in the headline, body of
the ad, and the call to action.
2. Tell them all they need to know up front, and then tease
them into reading the rest. This technique is called
the inverted pyramid and is often used in the news
business. Using this method, you tell your prospect
everything they need to know in the first paragraph or
two of your sales copy, and then create curiosity to
get them to read on. If they read on, the chances are
you have them. Pick up any good newspaper and you will
see the inverted pyramid at work.
3. Don't hide the good stuff. When visitors have to labor
through page after page of information (or hype) to
find what they want, they'll leave. Curiosity taken too
far creates frustration. Tease them, but don't forget
to please them.
4. ENGAGE them in a conversation. The more they ask
questions and talk with you, the closer they get to
buying... and becoming a REPEAT buyer. That's where the
real money is. Experts say it costs between 4 to 10
times MORE to create a new customer than to sell to an
existing one. Talk to your visitors as often as you
can. Make them feel at home and invite them back. Soon,
you will have created a loyal customer.
Look at your site as if it was a clothing store in the mall.
At the good stores you walk in and are invited to shop
around, take your time. They hope you will buy and they
accommodate you in every way they can.
At the bad stores, Biffy or Jake mumble something about
being in the back if you need them. Then they look at you
like you're an idiot when you leave without buying.
As a buyer, which do you prefer?
As a seller, which one best describes your web site?
Invite your web shoppers to browse, then to buy. Make it
easy for them to stay, and soon success will be on the way.
-----
Charlie Page owns the Directory of Ezines which
helps people make more money in less time with
ezine advertising. His free ezine teaches how you
can profit from ezine advertising too.
join-doedirectoryofezines.com
http://www.directoryofezines.com
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