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> Get Articles > Site Stickiness - Getting Repeat Visitors > Syndication

Syndication


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Philip Bromley
infohollywellassociates.com

http://www.hollywellassociates.com/jsfiles/syndication.html
http://www.hollywellassociates.com/syndication.html


Guidelines:



You have permission to publish this article electronically

or in print, free of charge, as long as the bylines are

included. A courtesy copy of your publication would be

appreciated.









Syndication



by



Philip Bromley









If you listen to the Experts and Gurus they will all tell you that to be

sucessful your website needs content. Fine but when you are starting out,

or even established, providing content is a time consuming business. You

write the content yourself or spend hours searching the net's FREE content

sites. That sadly is not the end for in order for your site to attract

visitor return or "Stickiness" you have to find fresh content on a regular

basis.



That sadly is just the begining of your problems as you now have the task

of adding this new content to your web site. almost certainly this will

involve some downtime for your site. There has to be a better way,and there

is! Before you are completely put off by my explanation try this experiment.

Paste the following code into Notepad or any other suitable text editor.

Save the file as an html page. I suggest you call the file syndication and

save it to your My Documents. Click on this html file and you will see one

of our test panels









SCRIPT LANGUAGE="Javascript" SRC="http://www.hollywellassociates.com

/jsfiles/test panel.js"/SCRIPT





Now if you are like me you will have had a sharp intake of breath at the

mention of javascript, don't panic and dismiss any thoughts of needing to

be a programmer. The whole of the basis of js files is a simple line of

code:



document.writeln('p align="left"font face="Verdana" size="2"/p'





The first part of the code... document.writeln.... tells the programme to

show the line of text you are about to enter. The next part of the code

sets the alignment left...center....right, then the font to be used and

the size of font. Now you should enter the text you want to show between

the brackets. Those of you who have a knowledge of html will recognise

most of these items of code as most html codes apply in js files. This code

if used to replace the text details will place images in js files.



('p\img border="0" align="right"src="" width="" height=""\/p');





So how does all this help you. You can emplo this technique to use the

feeds of others. These will generally change on a regular basis thus giving

your website stickyness. Alternatively you can use this knowledge to

quickly and easily change the content of your web site without any downtime.





There are professionally produced programmes which can do the hard work

for you but I believe a basic understanding of js files will stand you

in good sted in the battle for web site content.



++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Philip Bromley has been involved in ecommerce since 1999 and writes articles

and instructional works for the net in his FREE Ebooks and Ezine.

His site http://www.hollywellassociates.com/syndication.html gives further

insight into article syndication feeds

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++





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