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> Get Articles > Software Reviews > Critical Mass, XML & The Surprise Twist For e-Marketing
Critical Mass, XML & The Surprise Twist For e-Marketing
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Paul Reilly
paulsystemsinplace.co.uk
Viral Marketing EZine
http://www.systemsinplace.co.uk
Critical Mass, XML & The Surprise Twist For e-Marketing
By Paul Reilly
The free distribution of specialist articles, complete with
republishing rights and a carefully crafted bio & resource
boxes, are now universally recognized as a powerful, key
strategy in building:
- Credibility as an expert within your field.
- Targeted traffic via a contextual linking
- Your in-house opt-in subscriber list.
- Link popularity to increased your Google rankings.
- Residual Income through affiliate programs
* Getting Published In Your Shorts *
Providing your article is well written, original,informative
and most of all, project's your own personality.
You'll not only generate masses of:-
- Free advertising
- Free traffic
- Free subscribers
you'll also..
- Reduced your customer acquisition rate
not to mention..
- Third party edification
- Brand awareness
- Most valuable of all...Fans
* Rapid-Fire Information Assault Tactics *
The two most popular ways of reaching e-zine publishers with
your articles are:-
a) 'Article announcement' lists
b) 'Article announcement' sites
Let take a look at how this can be done quickly and
efficiently.
Firstly, submitting to 'article announcement' lists
1) Simply search for 'article announcement lists' on
google.com and compile a list of related announcement
lists.
2) You simply opt-in to all of the lists that fit your target
market by sending a blank email to all the subscribe
addresses
2) Confirm your subscription by either replying to the
automatic email you receive a few moments later or
by clicking the confirm link provide by the automated
email.
3) Then compile a list of lists or a mail group.
4) Then, write your article and email it to your list of
announcment lists.
Secondly, submitting to 'article announcement' sites
1) Again search for 'larticle announcement sites' on
google.com and again, there again, there are lists in
abundance.
HOLD ON!
Take a close look at each site, you soon realize that.
'Article Announcement Sites' are a different ball game!
It's no longer as straight forward as subscribing to
all the lists and sending one email containing your
article.
Most announcement 'sites' have different methods of
submission. Some require the entire article and some of
your details, some require a link to the article others
require a log-in and even can ask you the publisher
if they'd like to submit a photo.
So as you can see hitting these high traffic resources
in large numbers regularly can take precious time out
of your daily marketing efforts.
OK! I apologize in advance for the use of hyped language!
BUT!!!!
I stayed awake through the early hours of this morning
evaluating what I genuinely believe is the most powerful
e-publishers available this year.(and it's only February)
Don't go any further until you've checked out the free
evaluation download ... Click here.
http://www.roibot.com/w.cgi?R37637_EZREV
Before I started to touched the instructions. I tried to
figure out how to access the features within EzineAnnouncer.
( Foolishly, I *never* read instructions, I always see
usability as part of the challenge)
First things first, I filled out the global details and set
up the product forms for my this ezine.
"Hey, aren't I smart I thought to myself..."
Then fumbled my way around trying to get the dam thing
to submit to the huge list of ezine directories.
Within 10 minutes I'd worked it out and we hay, some ezines
were working others weren't. ...
Humm...
Then I notices a whole section of passwords and additional
fields that required filling out.
Once I'd filled out the various macros under each field.
Now I was rapidly submitting to many more e-zine
directories than I would normally ever bother with.
Then!.....3 hours later I realized that the macros
made it possible to drag and drop data into a field on
submission.
Basically you fill out all the info required by any kind
of e-zine articles submission system.
And if EzineAnnouncer doesn't recognize the form fields
yet, you simply drag and drop a macro into the empty
field and click submit.
I've never submitted my e-zine so quickly to so may places.
This tools is a must! But don't take my word for it. Check
out the trial. I promise you'll be hooked!
http://www.roibot.com/w.cgi?R37637_EZREV
The more I learned about each feature the larger
the grin spread across my face.
Personalization with SMTP email merge...So what!
....I've got opt-in pro you might say!
But does your top-end email marketing solution integrate
with an ever growing database of like minded e-zine
publishers directories, discussion lists, announcement
lists etc.....
The data in constantly updated by XML. Old data removed,
while new data constantly added.
This tool looks set to grow into a huge targeted info
exchange. soon to become a focus piece on every e-publishers
desktop.
EzineAnnouncer also tracks ad's, sales and personal contacts.
And it's extensive database and detailed macros enable you
to send some of the most personalized ad/article swaps to
huge numbers targeted ezine publishers at the click of a
mouse
Here see for your self
http://www.roibot.com/w.cgi?R37637_EZREV
Final Words...
My prediction is that *unless* someone develops a
highly competitive system, with it own unique XML
model. Which, by design remains in some way
strategically incompatible to EzineAnnouncer.
Then...
I predict that EzineAnnouncer will accelerate in growth.
To become a pivotal, multifaceted information exchange for
e-publishers in much the same way as Napster or ICQ became
became so big...
The more users it acquires, the more powerful it becomes
and more importantly to the marketer, the more precisely it
may be targetted.
The only other question is:-
'how might the EzineAnnounce profit model evolve?'
I also hope to see some healthy competition emerge before
eitherthe price goes sky high or some hybrid pay for
performance model is introduced.
For more information and a free trial click here
http://www.roibot.com/w.cgi?R37637_EZREV
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